How to build a PR strategy

Our favourite PR Fails so far in 2019
Business, Marketing, Public Relations, Strategy
September 19, 2019
Our favourite PR Fails so far in 2019

No one is perfect – and that includes the people behind some of your favourite brands. Mistakes will be made. However, there are some PR fails that could easily be avoided with a little forethought into the strategy behind them. Here are three PR fails and how they could have been avoided (AKA don’t make […]

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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR

Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just media relations, when it reality it is so much more. PR is any type of strategy that helps you connect with your public. It can […]

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Public relations frequently asked questions
Public Relations
May 17, 2018
Public relations frequently asked questions

We work with a lot of brands, organizations, individual experts, and authors to help raise their profile using public relations (PR). PR can mean so many different things to so many people, and we have compiled some of the most common questions we get about PR.   Q: What is public relations? A: We define […]

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5 tips for getting more from your summer marketing
Marketing, Strategy
May 3, 2018
5 tips for getting more from your summer marketing

Summer can be a tough time for businesses. For businesses that aren’t seasonal, it usually means a slow down in sales, which can lead to frustration. Here are a few ways you can overcome the summer slump and get more from your summer marketing strategy. Tweak last year’s strategy We always talk about working with what […]

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Strangest marketing tactics: the Good, The Bad, the Ugly
Marketing, Public Relations, Strategy
March 16, 2018
Strangest marketing tactics: the Good, The Bad, the Ugly

Marketing at its best is when brands allow themselves to think outside of the box. If you want to make an impact with your marketing, you need to be memorable, which means doing things a bit different than your competitors. This can lead to some strange marketing tactics. Some of these marketing tactics are successful, […]

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3 Ways to avoid a PR fail
Marketing, Public Relations, Strategy
February 8, 2018
3 Ways to avoid a PR fail

Sometimes, in life and business, things just don’t turn out the way you hope they will. You can plan your strategy for months, but there are certain things that are out of your control. If a major snowstorm hits on the day of or the day before your event, a major snowstorm is going to […]

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The ultimate Summer PR strategy cheat sheet
Public Relations, Strategy
June 1, 2017
The ultimate Summer PR strategy cheat sheet

It’s almost halfway through 2017. Have you sat down to figure out what has worked and what hasn’t when it comes to your summer PR strategy? Here is the ultimate cheat sheet when it comes to your summer PR strategic revamp – all of the nitty gritty details that you can check off your list on […]

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PR Fail of the Month: United Airlines
Business, Public Relations, Strategy
April 13, 2017
PR Fail of the Month: United Airlines

A PR fail can occur accidentally, but sometimes they are highly preventable. It seems as though many businesses haven’t been able to grasp the “we are all connected at all times” aspect of social media so when there is a PR fail, the fallout can be catastrophic. The latest brand casualty is United Airlines. If […]

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6 Signs You Should Invest in PR
Business, Public Relations, Strategy
June 30, 2016
6 Signs You Should Invest in PR

From shoestring to big budget, every brand needs to invest in public relations (PR). Period. We’re not talking about that one big media hit, we’re talking about a long-term communication strategy that is going to land you the brand recognition that will keep your business going and growing. Having worked with clients on both sides […]

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The Not-So-Hidden PR Costs
Marketing, Public Relations, Strategy
June 23, 2016
The Not-So-Hidden PR Costs

Seeing your name or your brand in the media may be free but the work it takes to get you there is not – that’s why it is called earned media. Whether you choose to run your PR campaign in house or hire a PR firm that is a good fit for your brand, there […]

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