features vs. benefits

Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

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