fake news

The dark world of fake social media popularity
Marketing, Public Relations
January 17, 2020
The dark world of fake social media popularity

By Candace Huntly Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Have you ever looked at the Instagram profile of your favourite influencers and wished your life looked more like theirs than your own? As a brand or influencer, do you […]

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The dark side of social media
Marketing, Strategy
January 12, 2017
The dark side of social media

There’s no real conspiracy surrounding social media usage… But there are a number of things that can have catastrophic effects on your brand if you’re not careful how you use social media. We have heard a lot about the dark side of social media in terms of how it is affecting self-esteem, personal interaction, and […]

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