experiential marketing

The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing

By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]

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5 ways to reach Gen Z on social media
Marketing, Strategy
July 30, 2020
5 ways to reach Gen Z on social media

By Candace Huntly For a while, everyone was talking about Millennials like we were the only thing worth living for as marketers. Now, with over 2.4 billion individuals making up Generation Z (born between 1995 and 2010), they are certainly giving us something to talk about instead. They are fiercely independent and value privacy (as […]

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5 ways to reach Millennials on social media
Marketing, Strategy
July 16, 2020
5 ways to reach Millennials on social media

by Candace Huntly At the start of 2020, over there were over 3.8 billion active social media users in the world. While 90% of Millennials consider themselves active social media users, 79% of Millennials use social media multiple times per day, choosing to spend their time on multiple platforms. Instagram and Facebook are the most […]

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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them

By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]

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Client Love: Featuring The Princess Ball
Client News
June 6, 2019
Client Love: Featuring The Princess Ball

The Princess Ball is a celebration of a young, beautiful life that was cut short and the legacy that she has left behind. On April 14th, 500 guests attended the sold out event at the Liberty Grand. With the help of The Princess Ball guests, volunteers, and supporters, The Princess Ball raised $70,000 for Make-A-Wish® […]

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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the summer… right? Wrong. And if you own your own business or you are in charge […]

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11 Fun holiday facts… Marketing or otherwise!
Marketing
December 21, 2017
11 Fun holiday facts… Marketing or otherwise!

We’re a few weeks away from a new year! Entering the final holiday madness stretch, we thought we would have a bit of fun with a few holiday facts and stats that you might not know. Some of them can help your business, and some of them will make you seem like the smartest person […]

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3 Holiday campaigns we love… and why they work
Marketing
December 14, 2017
3 Holiday campaigns we love… and why they work

Given we’re experiencing our first real snow of the season this week in Toronto, we thought we would take a look at some of our favourite holiday campaigns out there and why they are so successful. Sometimes, for your own marketing strategy, it’s good to look at what other brands are doing so you can […]

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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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