Entrepreneurship

Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home

By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplished, now is also a great time to learn something new or brush up on your knowledge. Many of the top marketing apps cover online or social […]

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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic

By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to your business and how to market it and stay on top of the changes so you come out ahead. Here are 6 […]

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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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What you can learn about entrepreneurship from The Terminator
Entrepreneurship
October 24, 2019
What you can learn about entrepreneurship from The Terminator

By Felicia Guthrie You can learn a lot from unconventional places. Movies, television, and other popular culture elements can all contain little nuggets of wisdom. Today we’ll be looking at one of my favourite franchises, The Terminator films, particularly the first two, and what you can learn about entrepreneurship from them. “I’ll Be Back” One […]

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Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019

By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]

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Start-Ups: Business Development FAQ
Business, Entrepreneurship, Strategy
July 6, 2018
Start-Ups: Business Development FAQ

There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]

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In-house or outsource: The startup dilemma
Business, Entrepreneurship, Strategy
June 28, 2018
In-house or outsource: The startup dilemma

The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]

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5 ways to determine business success
Business, Strategy
June 21, 2018
5 ways to determine business success

Everyone has a different view of what business success means. The most common thing we see is that many business owners don’t really define what success is for them in ways that can be measured or tracked. How are you supposed to know if you are successful if you haven’t figured out what being successful […]

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7 steps to starting a successful business
Business, Entrepreneurship, Strategy
May 31, 2018
7 steps to starting a successful business

Starting a business can be scary. For some entrepreneurs, it can be really overwhelming when you think about the number of things that have to be accomplished. It’s important that you break the process down into steps so you approach it in smaller chunks rather than all at once. That way, you can enjoy small […]

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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to learn about it and then implement it as a successful business strategy. […]

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