By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboard accessories, summer might not be the best time for you to be able to get the attention of your target audience with your message. If […]
Entrepreneurship challenges
May 6, 2021
By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure that this is something that you want to do? The concept of starting a business is easy… you have a product/service that people […]
March 25, 2021
By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded individuals to lean on. “Community over competition” embodies […]
March 18, 2021
By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” and your smaller competition alike, even now, when so many are urging for consumers to #ShopLocal. It can also seem intimidating when you have […]
February 25, 2021
By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and spout off the features and benefits to make a sale (hello, door to door salesman!). Of course, that is an […]
February 18, 2021
By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology. They may use certain colours to convey a feeling or quality, they may use social proof (like having influencers promote their products), they may use scarcity […]
February 4, 2021
By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are looking to buy something, regardless of whether it’s a small or big-ticket item, trust is an important factor in the decision-making process. I’ve talked […]
January 28, 2021
By Candace Huntly It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as you gain traction. This can be beneficial for a number of different reasons: It gives you a bit more time to test your product and tweak your strategy […]
January 14, 2021
By Candace Huntly Last year will forever be known as a year for adapting. Adapting in your personal life. Adapting in your professional life. Adapting your business strategy. You name it, we all had to adapt in 2020. As we move closer to what we are all hoping will be a new normal that is […]
January 7, 2021
By Trevor Shorte No matter what kind of business you have there is one universal truth that you will have to accept. Everything that you need to do to create a viable business requires money. This leaves you with two choices when it comes to funding your business… do it yourself or get money from […]