entrepreneur tips

3 Reasons to Start a Business in the Summer
Business, Entrepreneurship, Strategy
July 8, 2021
3 Reasons to Start a Business in the Summer

By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboard accessories, summer might not be the best time for you to be able to get the attention of your target audience with your message. If […]

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4 reasons to stop forcing creative marketing and start focusing on your customers
Marketing, Strategy
June 24, 2021
4 reasons to stop forcing creative marketing and start focusing on your customers

By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social media, experiential marketing, and so much more… your customers are tasked with sifting through a lot every day. To combat all of the noise, brands try […]

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6 ways to come up with unique marketing ideas
Marketing
June 10, 2021
6 ways to come up with unique marketing ideas

By Candace Huntly From the beginning, humans have been using persuasion to try to sell their wares. Marketing has been a “thing” for a long time. The big question is how do you keep everything fresh? How do you keep coming up with those million-dollar ideas? (Or at least hundred- or thousand-dollar ideas that will […]

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How Startup Communities Can Breathe Life Into Your Business Idea
Uncategorized
June 3, 2021
How Startup Communities Can Breathe Life Into Your Business Idea

By Trevor Shorte There’s an old African proverb that says “It takes a village to raise a child” which means that a child is better off when the entire community plays a part in raising and teaching it. The same thing can be said of creating and building your startup. The beginning of a business […]

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6 steps to turn your idea into a business
Business, Entrepreneurship, Strategy
May 6, 2021
6 steps to turn your idea into a business

By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure that this is something that you want to do? The concept of starting a business is easy… you have a product/service that people […]

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5 reasons we need community over competition in entrepreneurship
Business, Entrepreneurship, Strategy
March 25, 2021
5 reasons we need community over competition in entrepreneurship

By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-ending roller coaster in the difficult times. And it’s during those times that you need the support of like-minded individuals to lean on. “Community over competition” embodies […]

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6 tips to stand out from your competitors
Business, Marketing, Strategy
March 18, 2021
6 tips to stand out from your competitors

By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” and your smaller competition alike, even now, when so many are urging for consumers to #ShopLocal. It can also seem intimidating when you have […]

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Emotional Marketing: What is it and why you should be using it
Marketing, Strategy
February 25, 2021
Emotional Marketing: What is it and why you should be using it

By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and spout off the features and benefits to make a sale (hello, door to door salesman!). Of course, that is an […]

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5 emotional triggers in marketing
Business, Marketing, Strategy
February 18, 2021
5 emotional triggers in marketing

By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology. They may use certain colours to convey a feeling or quality, they may use social proof (like having influencers promote their products), they may use scarcity […]

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5 ways to earn trust to fuel your sales
Business, Entrepreneurship, Strategy
February 4, 2021
5 ways to earn trust to fuel your sales

By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are looking to buy something, regardless of whether it’s a small or big-ticket item, trust is an important factor in the decision-making process. I’ve talked […]

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