dialogue

6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

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Brand Loyalty: How do you get it and how do you steal it from the big guys?
Marketing, Strategy
February 5, 2015
Brand Loyalty: How do you get it and how do you steal it from the big guys?

We live in an age where the consumer, your customers, have taken back a bit of the power because they have the ability to do much more research than before. Gone are the days of the door-to-door vacuum salesmen where your purchase meant that you were buying into the product as much as you were […]

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