customer relations

How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling

By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alone. Selling is a big part of being an entrepreneur, but most people don’t know that they already have the tools they need […]

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How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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8 ways to stay cool with your summer marketing
Business, Marketing, Strategy
May 25, 2017
8 ways to stay cool with your summer marketing

Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in […]

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The evolution of customer engagement
Marketing, Strategy
May 18, 2017
The evolution of customer engagement

Marketing is constantly changing. When you think about it, two of the main components are technology and people. Because of the development of new technologies, the way people interact with each other shifts. That means that brands have to shift their customer engagement strategies accordingly. Customer engagement is a key factor in the success of […]

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PR Fail of the Month: United Airlines
Business, Public Relations, Strategy
April 13, 2017
PR Fail of the Month: United Airlines

A PR fail can occur accidentally, but sometimes they are highly preventable. It seems as though many businesses haven’t been able to grasp the “we are all connected at all times” aspect of social media so when there is a PR fail, the fallout can be catastrophic. The latest brand casualty is United Airlines. If […]

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10 easy customer engagement strategies
Marketing, Public Relations, Strategy
February 16, 2017
10 easy customer engagement strategies

Like it or not, your customers have the power in your relationship with them. Not only do they make the final decision when it comes to purchase, but they are also connected 24/7 to a network of information – and other options. With the tap of a finger they have the opportunity to compare pricing, […]

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How To Build An Engaged Online Community
Business, Marketing, Strategy
December 1, 2016
How To Build An Engaged Online Community

Last week we talked about why it’s important for you to build an online community for your brand. But how do you do it in such a way that your community members will grow and stay engaged over time? It’s one thing to get someone’s attention, but it’s another if you plan to keep it […]

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