customer purchase behaviour

How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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Generational marketing: How to market your brand across generations
Marketing, Strategy
March 2, 2017
Generational marketing: How to market your brand across generations

Millennials (born 1979 – 1995) have become the most talked about generation, and now the largest group of individuals in comparison to Baby Boomers (born 1946 – 1964) and gen Xers (born 1965 – 1980). And the emerging Generation Z (1996 -) will eventually overtake Millennials. Before you close the browser window, this is not […]

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10 easy customer engagement strategies
Marketing, Public Relations, Strategy
February 16, 2017
10 easy customer engagement strategies

Like it or not, your customers have the power in your relationship with them. Not only do they make the final decision when it comes to purchase, but they are also connected 24/7 to a network of information – and other options. With the tap of a finger they have the opportunity to compare pricing, […]

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Marketing to empowered customers
Business, Marketing
September 1, 2016
Marketing to empowered customers

It’s no secret that the way we do business will change over time. In fact, if you’re not changing, you’re likely doing something wrong. However, a shift that has had significant impact on marketing and sales strategies is change in the customers you reach out to. There has been a shift from passive customers who […]

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