customer loyalty

How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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6 ways to build audience listening into your strategy
Marketing, Strategy
September 21, 2017
6 ways to build audience listening into your strategy

It’s 4PM on Thursday. Do you know where your audience is and what they’re doing? You should. Listening to your audience is key to your marketing success because it will help you put together the best strategy. Once you know where your audience hangs out (social media channels, forums, blogs, areas of the city, etc.) […]

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6 reasons why you need everyday influencers as brand ambassadors
Marketing, Public Relations, Strategy
July 13, 2017
6 reasons why you need everyday influencers as brand ambassadors

The idea of influence isn’t new. It has been around since there was more than one human on the planet. Marketing campaigns are regularly built around pressure to buy because your friend has something you don’t (FOMO). While so much focus is on influencer marketing, a lot of people forget about everyday influencers. Everyday influencers […]

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8 ways to stay cool with your summer marketing
Business, Marketing, Strategy
May 25, 2017
8 ways to stay cool with your summer marketing

Just because business is slow doesn’t mean you should slow down too. We have heard from clients heading into their down season that they are going to cut back on their summer marketing output and then ramp up just before business picks up. In theory that sounds great because you are saving money, but in […]

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6 steps to a great customer loyalty program
Business, Marketing, Strategy
February 23, 2017
6 steps to a great customer loyalty program

Customer loyalty in the business world is like the Holy Grail.  Everyone wants it, but not everyone knows how to get it. And when they do get it, they don’t know what to do with it to keep it. Yes, it is about relationship-building, but, as we’ve discussed before, your customers have so much information […]

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