customer behaviour

The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing

By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]

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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them

By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]

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How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty

By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability to stand out by elevating experiences, creating emotional connections and offering greater utility helps drive brand loyalty and love. As a small business, here’s what you can do to […]

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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the summer… right? Wrong. And if you own your own business or you are in charge […]

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Generational marketing: How to market your brand across generations
Marketing, Strategy
March 2, 2017
Generational marketing: How to market your brand across generations

Millennials (born 1979 – 1995) have become the most talked about generation, and now the largest group of individuals in comparison to Baby Boomers (born 1946 – 1964) and gen Xers (born 1965 – 1980). And the emerging Generation Z (1996 -) will eventually overtake Millennials. Before you close the browser window, this is not […]

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