crisis management

Your personal profile matters
Business, Entrepreneurship
March 23, 2018
Your personal profile matters

Whether you’re a business owner, a community manager for a brand, or you’re looking for a job, your personal profile matters. Like it or not, what you say when you’re not speaking on behalf of your company will reflect on your brand’s reputation. And if you’re looking for a job, you better hope your personal […]

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PR Fail of the Month: United Airlines
Business, Public Relations, Strategy
April 13, 2017
PR Fail of the Month: United Airlines

A PR fail can occur accidentally, but sometimes they are highly preventable. It seems as though many businesses haven’t been able to grasp the “we are all connected at all times” aspect of social media so when there is a PR fail, the fallout can be catastrophic. The latest brand casualty is United Airlines. If […]

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How to avoid trending for the wrong reasons
Business, Marketing, Public Relations, Strategy
September 15, 2016
How to avoid trending for the wrong reasons

It’s every brand’s dream when starting a new marketing strategy whether fully digital or just with digital integration – trending. When what you are putting out there is being talked about by many, many people. It is hard to pinpoint a specific strategy to get you there, but you can learn what works and keep […]

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Liar, Liar, Brand on Fire!
Business, Marketing, Public Relations, Strategy
August 18, 2016
Liar, Liar, Brand on Fire!

We have all heard the talk about how PR is just “spinning” the truth. Here’s the thing. Once you are caught in a lie, your brand will forever be tainted with that lie and it makes it really hard to bounce back with your audience. We live in a connected world and bad news travels […]

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Partnering to Save Your Public Image
Business, Public Relations, Strategy
July 14, 2016
Partnering to Save Your Public Image

Something bad happened… Whatever it was – lying about product features, a product recall because of health concerns, an executive or employee said something they shouldn’t have – you need to find a way to deal with it. Public perception can make or break the outcome of the situation. One way to help you reshape […]

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What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy

With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images used as bragging rights among friends like when you tell that story of “that time we hung out with Shemar Moore…” or “I went to a party with […]

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Crisis Management: How to handle a crisis and come out on top
Strategy
June 5, 2014
Crisis Management: How to handle a crisis and come out on top

The way any organization handles a crisis (it doesn’t really matter what size) can tell a lot about the team and the way things are run on a day to day basis. Crisis situations are a turning point and you either end up facing the right direction or the wrong way where you walk all […]

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