content

4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content

By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is what will help you express your brand personality and the values that make you unique. It is how you will connect with your audience to […]

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Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms

By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It is important to be more efficient working on content so you can spend more time on your business. There are so many ways to make content creation a […]

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7 ways to change up your content strategy during COVID-19
Marketing, Strategy
May 7, 2020
7 ways to change up your content strategy during COVID-19

By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be asking what is going on with your marketing strategy. Specifically, what kind of content are you putting out there? Has your content strategy changed since the start […]

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Putting the social back in social media for business
Marketing, Strategy
February 1, 2018
Putting the social back in social media for business

One of the most important things any brand can remember is that while social media is a marketing tool, it really needs to remain social. It’s people talking to other people. If you’re finding your engagement low on social media, before you get too frustrated and throw in the towel, have a look at some […]

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Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures

Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The answer to that question is absolutely yes. At the heart of content marketing is content. And content in any form is used to tell your brand […]

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5 things you should know about media pitching
Public Relations
April 6, 2017
5 things you should know about media pitching

We’ve discussed creating content for social media and for blogs, which are both fairly promotional in terms of you getting your brand out there. But what about writing content for media pitching? In past, we’ve given you tips on how to write a great pitch, but there are so many little details that people often […]

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7 steps to spectacular blog writing
Business, Entrepreneurship, Marketing
March 23, 2017
7 steps to spectacular blog writing

If you have entered the glorious world of blogging for business, congratulations! As you likely know by now, blogging takes a bit of effort on your part. For some people, sitting down to write a blog is the last thing they would want to do, but if you do it the right way, then blog […]

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