content marketing strategy

4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content

By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is what will help you express your brand personality and the values that make you unique. It is how you will connect with your audience to […]

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Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms

By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It is important to be more efficient working on content so you can spend more time on your business. There are so many ways to make content creation a […]

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7 ways to change up your content strategy during COVID-19
Marketing, Strategy
May 7, 2020
7 ways to change up your content strategy during COVID-19

By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be asking what is going on with your marketing strategy. Specifically, what kind of content are you putting out there? Has your content strategy changed since the start […]

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Content Marketing: Facts and Figures
Marketing, Strategy
August 17, 2017
Content Marketing: Facts and Figures

Content marketing has been around long enough that you shouldn’t think of it as a trendy buzzword anymore. The question really becomes: Is it right for my business? The answer to that question is absolutely yes. At the heart of content marketing is content. And content in any form is used to tell your brand […]

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5 Important Content Marketing Lessons to Learn for 2017
Marketing, Strategy
December 22, 2016
5 Important Content Marketing Lessons to Learn for 2017

Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It […]

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