content marketing strategy

3 things you need to know about small business influencer marketing
Entrepreneurship, Marketing, Strategy
October 21, 2021
3 things you need to know about small business influencer marketing

Are you a small business owner who’s been wanting to work with influencers? Not sure what that means for your small business or even where to start? Eight out of 10 consumers have made a purchase based on a recommendation from an influencer, so, it comes as no surprise that many businesses want to work […]

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Marketing at every stage of the business life cycle
Business, Marketing, Strategy
May 27, 2021
Marketing at every stage of the business life cycle

By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growing pains, growth spurts, that awkward period where you are “just trying to find yourself” (you know the one)… And then once you actually figure out […]

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Social media metrics: Vanity metrics vs growth metrics
Marketing, Strategy
May 20, 2021
Social media metrics: Vanity metrics vs growth metrics

By Felicia Guthrie Are you tracking your social media metrics? Whether you’re tracking social media metrics already or you haven’t started yet, it’s important to note why they matter and which analytics matter most. If you have a particular goal in mind – and you certainly should for social media – it’s important to track […]

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Marketing tactics: Short-term vs. long-term
Marketing, Strategy
May 13, 2021
Marketing tactics: Short-term vs. long-term

By Candace Huntly Marketing is marketing… right? Well, if we’re going to talk about it, then the answer needs to be a bit more nuanced. For example, within your business, you should have both short-term and long-term goals. The same goes for your marketing – and that will affect the types of marketing tactics that […]

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Top 4 things to NOT cut from your marketing budget
Business, Marketing, Strategy
April 29, 2021
Top 4 things to NOT cut from your marketing budget

By Candace Huntly A couple of weeks ago I talked about how you can cut from your marketing budget without losing momentum… While it’s never good to cut out marketing, sometimes you just need to tighten things up until you have more money to play with. If you are considering cutting your marketing budget, as […]

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Influencer Marketing on a budget
Marketing, Public Relations, Strategy
April 22, 2021
Influencer Marketing on a budget

By Felicia Guthrie Do you think your limited marketing budget is preventing you from working with influencers that can boost your brand awareness and engagement? Think again. A smaller budget doesn’t mean you can’t work with influencers. If you’re ready to work with influencers and feel like budget is stopping you, here are a few […]

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8 ways to cut down your marketing budget
Marketing, Strategy
April 15, 2021
8 ways to cut down your marketing budget

By Candace Huntly It’s no secret that the marketing budget is the first thing to get cut when revenues go down. It’s ironic that marketing is the one thing that will help you build awareness and get your product or service in front of the right people to buy it. In a perfect world, you […]

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Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you don’t need a big budget to get big returns on your investment. Get Digital Up Your Game (and Engagement) on Social Media Social media […]

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Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups

By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing that I say time and time again to entrepreneurs is “nobody can buy your stuff if they don’t know you exist”. Unfortunately for many businesses, […]

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4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content

By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is what will help you express your brand personality and the values that make you unique. It is how you will connect with your audience to […]

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