content development

5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic

By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and centre during the height of the COVID-19 pandemic. So which blogging trends will remain with us post-COVID? Well, let’s take a look! Create Value In order to […]

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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block

By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over writer’s block is to create a blogging process. This is the 6-step process I use to write pretty much every blog I write. The key is […]

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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business

Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be on your radar when it comes to your marketing strategy. So, if you feel a bit stuck on making a final decision, check out: 5 […]

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4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content

By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is what will help you express your brand personality and the values that make you unique. It is how you will connect with your audience to […]

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5 things you should know about media pitching
Public Relations
April 6, 2017
5 things you should know about media pitching

We’ve discussed creating content for social media and for blogs, which are both fairly promotional in terms of you getting your brand out there. But what about writing content for media pitching? In past, we’ve given you tips on how to write a great pitch, but there are so many little details that people often […]

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7 steps to spectacular blog writing
Business, Entrepreneurship, Marketing
March 23, 2017
7 steps to spectacular blog writing

If you have entered the glorious world of blogging for business, congratulations! As you likely know by now, blogging takes a bit of effort on your part. For some people, sitting down to write a blog is the last thing they would want to do, but if you do it the right way, then blog […]

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10 ways to write better social media content
Marketing, Strategy
March 16, 2017
10 ways to write better social media content

Did you know there is a right way and a wrong way to “do” social media for your business? Most of the time, it actually comes down to the content you’re posting. Writing social media content is about more than promotional posts with your latest products and advertisements. It’s also about more than posting as […]

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5 Important Content Marketing Lessons to Learn for 2017
Marketing, Strategy
December 22, 2016
5 Important Content Marketing Lessons to Learn for 2017

Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It […]

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5 Reasons To Start Blogging For Business
Business, Marketing, Strategy
April 21, 2016
5 Reasons To Start Blogging For Business

By Candace Huntly To blog or not to blog? That is the question… Wait, is it? The real question should be: How can I fit blogging for my business into my schedule? There are three main types of blog: Personal Blog: This is where you (over)share your personal life to become internet-famous. This life isn’t […]

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