Consumer engagement

These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
Marketing, Strategy
October 1, 2020
These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy

By Trevor Shorte When you talk about persuasion, most people think along the lines of someone using some kind of Jedi Mind trick to get you to buy into whatever they are telling you. But there is actually a scientific principle at work and when done right, it can do wonders for your marketing efforts.  […]

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The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing

By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]

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5 ways to reach Gen Z on social media
Marketing, Strategy
July 30, 2020
5 ways to reach Gen Z on social media

By Candace Huntly For a while, everyone was talking about Millennials like we were the only thing worth living for as marketers. Now, with over 2.4 billion individuals making up Generation Z (born between 1995 and 2010), they are certainly giving us something to talk about instead. They are fiercely independent and value privacy (as […]

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5 ways to reach Millennials on social media
Marketing, Strategy
July 16, 2020
5 ways to reach Millennials on social media

by Candace Huntly At the start of 2020, over there were over 3.8 billion active social media users in the world. While 90% of Millennials consider themselves active social media users, 79% of Millennials use social media multiple times per day, choosing to spend their time on multiple platforms. Instagram and Facebook are the most […]

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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them

By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]

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8 ways to reach a younger audience
Business, Marketing, Strategy
August 29, 2019
8 ways to reach a younger audience

By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning power grows and, in turn, so does their buying power. Generation Z (Gen Z) is the “new millennial” and reaching this younger audience should be on your mind. What […]

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5 reasons to grow your marketing strategy in the summer
Marketing, Strategy
May 10, 2018
5 reasons to grow your marketing strategy in the summer

Summer is the time for lazing around the pool and sipping cocktails on a patio… right? You’re not supposed to work as hard during the summer as the rest of the year… right? People don’t care about marketing during the summer… right? Wrong. And if you own your own business or you are in charge […]

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8 ways to stand out at a trade show
Business, Marketing, Public Relations
September 28, 2017
8 ways to stand out at a trade show

Exhibiting at a trade show is always an exciting opportunity to connect face to face with potential customers who might not have found you otherwise despite your amazing marketing strategy. Even though you have a captive audience roaming the trade show floor, that doesn’t mean they are automatically going to stop at your booth. And […]

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7 Steps to brand image transformation
Business, Marketing, Strategy
September 8, 2016
7 Steps to brand image transformation

For various reasons throughout your career or your company’s life cycle, you may decide to transform the way people look at you – to transform your brand image. It could be that you appear too out-of-date, your brand messaging doesn’t align with what you are actually doing, or maybe your audience just doesn’t “get” you. […]

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Marketing to empowered customers
Business, Marketing
September 1, 2016
Marketing to empowered customers

It’s no secret that the way we do business will change over time. In fact, if you’re not changing, you’re likely doing something wrong. However, a shift that has had significant impact on marketing and sales strategies is change in the customers you reach out to. There has been a shift from passive customers who […]

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