connecting with customers online

What is Social Selling?
Business, Marketing, Strategy
August 5, 2021
What is Social Selling?

By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them make their buying decisions. The buyer journey has evolved, and people are spending time researching you and your company online, before they even decide to […]

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5 ways to create a successful eCommerce strategy
Business, Strategy
June 25, 2020
5 ways to create a successful eCommerce strategy

By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website is important, it’s not enough to just set up your site and hope that people will come. You need an eCommerce strategy to set you up for success. […]

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4 eCommerce trends on social media
Marketing, Public Relations
June 18, 2020
4 eCommerce trends on social media

By Ivie Ndep As social distancing continues, people are spending even more time on their phones than before. According to Later, screen time has increased by 18%. Online shopping has also increased in the last few weeks. Social commerce is becoming an increasingly important channel in online shopping and social media’s immense popularity and influence […]

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Setting up your path to purchase for eCommerce
Business, Strategy
June 11, 2020
Setting up your path to purchase for eCommerce

By Candace Huntly Even though things are starting to open up again, it might be a while before people feel 100% comfortable shopping around in a store. If you have a storefront and you haven’t already explored setting up shop online, it’s better late than never! If you already have an eCommerce store set up, […]

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