Communications

5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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4 ways you might be getting too personal with your business social media
Business, Entrepreneurship, Marketing, Strategy
September 5, 2019
4 ways you might be getting too personal with your business social media

In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]

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Fresh Perspective: What I’ve Learned About Marketing As A New Grad
Business, Marketing
June 20, 2019
Fresh Perspective: What I’ve Learned About Marketing As A New Grad

By Felicia Guthrie Life after graduation can be a mixture of emotions. You can be filled with excitement, anxiety, and a whole range of emotions in between. Navigating the industry as a new grad can feel intimidating. This time last year I was fresh out of school and searching for an internship, now, a year […]

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How to avoid trending for the wrong reasons
Business, Marketing, Public Relations, Strategy
September 15, 2016
How to avoid trending for the wrong reasons

It’s every brand’s dream when starting a new marketing strategy whether fully digital or just with digital integration – trending. When what you are putting out there is being talked about by many, many people. It is hard to pinpoint a specific strategy to get you there, but you can learn what works and keep […]

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Liar, Liar, Brand on Fire!
Business, Marketing, Public Relations, Strategy
August 18, 2016
Liar, Liar, Brand on Fire!

We have all heard the talk about how PR is just “spinning” the truth. Here’s the thing. Once you are caught in a lie, your brand will forever be tainted with that lie and it makes it really hard to bounce back with your audience. We live in a connected world and bad news travels […]

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6 Signs You Should Invest in PR
Business, Public Relations, Strategy
June 30, 2016
6 Signs You Should Invest in PR

From shoestring to big budget, every brand needs to invest in public relations (PR). Period. We’re not talking about that one big media hit, we’re talking about a long-term communication strategy that is going to land you the brand recognition that will keep your business going and growing. Having worked with clients on both sides […]

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8 Tips for Successful Media Relations
Marketing, Public Relations, Strategy
May 26, 2016
8 Tips for Successful Media Relations

Once you have something newsworthy to talk about, then it’s time to get your media and influencer relations strategy together. Here are a few tips to make sure you stay on the right track and make the best connections possible. #1: Build relationships, not individual opportunities Sure, you are looking for media coverage for this […]

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15 Tips For Conquering Media Interviews
Public Relations
May 19, 2016
15 Tips For Conquering Media Interviews

You lean into the microphone, try to ignore your shallow and nervous breathing, let your clammy hands fall awkwardly to your sides… And realize you are in your underwear. It’s a nightmare most commonly associated with public speaking. Around 75% of people suffer from a fear of public speaking on varying levels. Leading up to […]

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How to Avoid Business Blog Success Barriers
Business, Entrepreneurship, Marketing, Strategy
May 5, 2016
How to Avoid Business Blog Success Barriers

By Candace Huntly So, you’ve decided to start a business blog. You have made a fantastic decision that you won’t regret… OK, you might regret it a bit when you are madly trying to meet your self-imposed deadlines after a busy week, but it will all be worth it in the end once you have […]

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