Campaigns

4 reasons not to give up on your digital marketing just yet
Marketing, Strategy
July 29, 2021
4 reasons not to give up on your digital marketing just yet

By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital marketing strategies were a lifeline for so many businesses. So what happens now that we can see the light at the end of the tunnel? […]

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Fun online summer marketing ideas
Marketing, Strategy
July 22, 2021
Fun online summer marketing ideas

By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a great opportunity to refresh your strategy and try something new, and exciting. If you’re ready to heat things up this summer, keep […]

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Summer Marketing: Pandemic Edition
Marketing, Strategy
July 15, 2021
Summer Marketing: Pandemic Edition

By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business owner and marketer to really take advantage of all the good summer vibes as businesses are allowed to reopen all over. It’s time for a great […]

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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time

By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, and leave a lasting impression. Many of my favourite marketing campaigns inspire a strong emotional response, they’re moving, and sometimes they’re humorous. Let’s take a look at some of my […]

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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns

By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, Christmas lighting, decorations, and brands generally trying to outdo each other with their campaigns. This year, we see a lot of brands shifting to emotional […]

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My Favourite Marketing Campaigns from 2019
Marketing
December 10, 2019
My Favourite Marketing Campaigns from 2019

By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. There were many great campaigns in 2019 so without further ado, here are a few of my favorites: Dove – Project #Showus This project stemmed from a survey conducted […]

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Exploring the world of CGI Influencers
Business, Marketing, Public Relations, Strategy
August 1, 2019
Exploring the world of CGI Influencers

By Felicia Guthrie We’ve written and shared countless articles about influencer marketing, from the basics, to the do’s and don’ts, and everything in between but today I’ll be exploring the current fascination with and future of CGI influencers. What and who are CGI Influencers? CGI stands for Computer Generated Imagery, this means that CGI Influencers […]

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Influencer Marketing vs Traditional Marketing… Which is better?
Marketing, Public Relations, Strategy
July 25, 2019
Influencer Marketing vs Traditional Marketing… Which is better?

The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved. Defining terms Before I can fully answer the question, we should look at the definitions of Influencer Marketing and Traditional Marketing. Influencer Marketing is when you engage individuals (usually on social media) who […]

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4 reasons why you should be doing influencer marketing
Marketing, Public Relations, Strategy
July 11, 2019
4 reasons why you should be doing influencer marketing

You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The question is, are you using this wildly popular form of marketing yet? While influencer marketing isn’t for every brand, you should seriously consider including it as part of […]

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Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?

By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. Influencer marketing is a form of marketing that places focus on people who are influential on social media rather than placing focus on the target market. Influencer […]

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