Business

6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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What you can learn about entrepreneurship from The Terminator
Entrepreneurship
October 24, 2019
What you can learn about entrepreneurship from The Terminator

By Felicia Guthrie You can learn a lot from unconventional places. Movies, television, and other popular culture elements can all contain little nuggets of wisdom. Today we’ll be looking at one of my favourite franchises, The Terminator films, particularly the first two, and what you can learn about entrepreneurship from them. “I’ll Be Back” One […]

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8 ways to reach a younger audience
Business, Marketing, Strategy
August 29, 2019
8 ways to reach a younger audience

By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning power grows and, in turn, so does their buying power. Generation Z (Gen Z) is the “new millennial” and reaching this younger audience should be on your mind. What […]

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7 ways to create a memorable brand
Business, Marketing, Strategy
August 21, 2019
7 ways to create a memorable brand

Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? […]

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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so much access to information, increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users, they are questioning […]

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The psychology of influence: How to win fans and influence purchases
Business, Marketing, Strategy
July 18, 2019
The psychology of influence: How to win fans and influence purchases

By Felicia Guthrie How is it that brands like Coca-Cola have inspired brand loyalty for decades? You may not know it, but psychology plays an important role in why we choose and love the brands that we do. So, how do they use psychology? And, as a small business, how can you use psychology to […]

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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important

Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through your marketing and brand strategies. But what do you want people to feel? The best place to start is by figuring out what your […]

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How to turn knowledge into a successful business strategy
Business, Entrepreneurship, Strategy
January 11, 2018
How to turn knowledge into a successful business strategy

Regardless of what stage you are at or role you play in business, it is up to you to educate yourself on the developments in your industry. Whether technology-related, topical trends, operational efficiency, or any other aspect of business, you first have to learn about it and then implement it as a successful business strategy. […]

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