Business Strategy

How to stay on track with your 2021 marketing
Marketing, Strategy
December 31, 2020
How to stay on track with your 2021 marketing

By Candace Huntly There is no in between when it comes to setting New Year’s resolutions. You either accomplish them or you don’t. The same can be said about your marketing for the new year. You either do it or you don’t. If you take the time to build a 2021 marketing strategy, wouldn’t you […]

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How to get your 2021 marketing strategy ready
Business, Entrepreneurship, Strategy
December 10, 2020
How to get your 2021 marketing strategy ready

By Candace Huntly Every year we talk about getting ready for the next year like someone is going to flip a switch and all of a sudden it is going to be a new year, fresh start, clean slate… The reality is, when the first seconds of the day happen on January 1st, the fresh […]

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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next

By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it takes actual work. If you’re putting in the work but feel like you’re not seeing the results you were hoping for, it can […]

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7 ways small businesses can get noticed
Business, Entrepreneurship, Strategy
October 22, 2020
7 ways small businesses can get noticed

By Candace Huntly It can sometimes be frustrating for small businesses to be passed over because a customer wants to purchase from a bigger brand. While it might seem like being a small business among giants puts you at a disadvantage, there are many ways you can step out of the shadow of your large-brand […]

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3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing

By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set yourself up for success. If you […]

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10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency

By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There are a lot of factors that go into making this decision. In the end, you need to do what is best for your […]

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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic

By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and centre during the height of the COVID-19 pandemic. So which blogging trends will remain with us post-COVID? Well, let’s take a look! Create Value In order to […]

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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block

By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over writer’s block is to create a blogging process. This is the 6-step process I use to write pretty much every blog I write. The key is […]

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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business

Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be on your radar when it comes to your marketing strategy. So, if you feel a bit stuck on making a final decision, check out: 5 […]

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5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing

By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. The one constant for business owners is trying to figure out how to keep their business moving in a forward direction. A while back […]

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