By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]
Business Strategy
November 14, 2019
September 27, 2019
By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be a great source of learning and can expand your interests. With so many of us leading busy lifestyles, it can be difficult to dedicate the time for reading, but […]
September 5, 2019
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’re a small business with a smaller team. When it comes to social media, because it’s supposed to be social and you are interacting with other humans, a […]
August 29, 2019
By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning power grows and, in turn, so does their buying power. Generation Z (Gen Z) is the “new millennial” and reaching this younger audience should be on your mind. What […]
August 21, 2019
Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? […]
August 8, 2019
Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so much access to information, increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users, they are questioning […]
July 18, 2019
By Felicia Guthrie How is it that brands like Coca-Cola have inspired brand loyalty for decades? You may not know it, but psychology plays an important role in why we choose and love the brands that we do. So, how do they use psychology? And, as a small business, how can you use psychology to […]
June 20, 2019
By Felicia Guthrie Life after graduation can be a mixture of emotions. You can be filled with excitement, anxiety, and a whole range of emotions in between. Navigating the industry as a new grad can feel intimidating. This time last year I was fresh out of school and searching for an internship, now, a year […]
July 6, 2018
There is a lot to consider when starting your own business. At SongBird, we work with a lot of start-ups and small businesses to not only help them get on the right track, but also to build great strategies that set them up to grow successfully. Here are a few frequently asked questions that come […]
June 28, 2018
The startup dilemma about whether entrepreneurs should outsource certain tasks to professionals or keep everything internal is one that is debated about consistently. I might be biased because I think our SongBird team is pretty great, and we often work as a marketing and strategy extension to small and medium-sized businesses who don’t have internal […]