Business Strategy

9 things you need to do to get your business ready for 2022
Business, Entrepreneurship, Strategy
November 25, 2021
9 things you need to do to get your business ready for 2022

By Candace Huntly December is around the corner and that means that 2022 is coming fast and furious.  As the year comes to a close, it’s important to take a moment to look at how you are going to approach the new year. Here are 9 things to consider that will help you shape your […]

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4 ways your personal social media can help grow your business
Entrepreneurship, Marketing
November 11, 2021
4 ways your personal social media can help grow your business

By Candace Huntly By now, you have probably heard all the stats about social media usage… There are billions of people all over the world who use social media across different platforms… You’ve likely also seen the recent popularity explosion of TikTok across multiple age demographics throughout the pandemic… And you may have even experienced […]

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Small Business Marketing Checklist
Business, Entrepreneurship, Marketing, Strategy
October 28, 2021
Small Business Marketing Checklist

  By Candace Huntly It’s no secret that we love small businesses at SongBird. It’s also no secret that starting a business is hard and the ride is more like a roller coaster than a glide to the top. Just because you are just getting started – or you think you’re too small – doesn’t […]

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Customer Service vs Customer Experience – Which is Better?
Business, Entrepreneurship, Strategy
October 7, 2021
Customer Service vs Customer Experience – Which is Better?

By Trevor Shorte It’s the start of Small Business Month (officially it’s supposed to be for one week but unofficially, it lasts the entire month!) so we wanted to tackle a topic that is of great importance, especially to small businesses. I’ve mentioned this before but if you can’t find people to give you money […]

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7 things you can learn about marketing your business from your competitors
Business, Marketing, Strategy
March 4, 2021
7 things you can learn about marketing your business from your competitors

By Trevor Shorte The goal of any marketing strategy is to get the attention of your ideal customer. That person who is interested in you and your business, believes that you can solve whatever problem they have, happily pays you for your services, and sings your praises to everyone they encounter. Unfortunately, there isn’t some […]

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4 Types of customer relationships and how they affect your brand
Business, Marketing, Strategy
February 11, 2021
4 Types of customer relationships and how they affect your brand

By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. On social media, it can seem like an endless stream of cute DIY snacks and crafts, gift ideas, and a mass, coordinated effort to use red, pink, and white in visual content. Beyond […]

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How to stay on track with your 2021 marketing
Marketing, Strategy
December 31, 2020
How to stay on track with your 2021 marketing

By Candace Huntly There is no in between when it comes to setting New Year’s resolutions. You either accomplish them or you don’t. The same can be said about your marketing for the new year. You either do it or you don’t. If you take the time to build a 2021 marketing strategy, wouldn’t you […]

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How to get your 2021 marketing strategy ready
Business, Entrepreneurship, Strategy
December 10, 2020
How to get your 2021 marketing strategy ready

By Candace Huntly Every year we talk about getting ready for the next year like someone is going to flip a switch and all of a sudden it is going to be a new year, fresh start, clean slate… The reality is, when the first seconds of the day happen on January 1st, the fresh […]

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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next

By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it takes actual work. If you’re putting in the work but feel like you’re not seeing the results you were hoping for, it can […]

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7 ways small businesses can get noticed
Business, Entrepreneurship, Strategy
October 22, 2020
7 ways small businesses can get noticed

By Candace Huntly It can sometimes be frustrating for small businesses to be passed over because a customer wants to purchase from a bigger brand. While it might seem like being a small business among giants puts you at a disadvantage, there are many ways you can step out of the shadow of your large-brand […]

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