Business Strategy

3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing

By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be happy with the results you are getting because you haven’t taken the time to actually do the foundational work to set yourself up for success. If you […]

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10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency

By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There are a lot of factors that go into making this decision. In the end, you need to do what is best for your […]

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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic

By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and centre during the height of the COVID-19 pandemic. So which blogging trends will remain with us post-COVID? Well, let’s take a look! Create Value In order to […]

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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block

By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over writer’s block is to create a blogging process. This is the 6-step process I use to write pretty much every blog I write. The key is […]

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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business

Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be on your radar when it comes to your marketing strategy. So, if you feel a bit stuck on making a final decision, check out: 5 […]

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5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing

By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. The one constant for business owners is trying to figure out how to keep their business moving in a forward direction. A while back […]

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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter

By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons, especially if the holiday season is a valuable time for your industry, after all it’s a major consumer holiday. When you add any employees you may […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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