brand

Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important

Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through your marketing and brand strategies. But what do you want people to feel? The best place to start is by figuring out what your […]

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6 tips to help brands market to parents
Marketing, Parents, Strategy
August 24, 2017
6 tips to help brands market to parents

The mom and baby industry is saturated with brands (AKA there is a lot of noise you need to break through if you’re marketing) and more and more competitors are entering the market daily. How do you market to parents? It has become harder and harder for brands to connect with parents in a meaningful […]

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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?

Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one role, particularly in smaller organizations, they are actually very different business functions that require different skill sets. There are a million ways to define marketing, but at its core […]

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6 common misconceptions about branding
Business, Marketing
July 28, 2016
6 common misconceptions about branding

Whether you are starting from scratch, doing a refresh, or an overhaul, branding can mean many different things to many different people. And while we would never say that you have to stuff your definition of branding into a box so it matches everyone else to a T, you may need to re-evaluate your definition […]

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13 Branding Challenges You Didn’t Know You Had
Business, Marketing, Strategy
July 21, 2016
13 Branding Challenges You Didn’t Know You Had

It can be easy to lose your way along the branding road. You may have started out strong and then slipped, or perhaps you just never got going the right way. Regardless of how it started, it’s often hardest to see when and how you went off track. Here are a few things to keep […]

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