brand trust

5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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7 ways to create a memorable brand
Business, Marketing, Strategy
August 21, 2019
7 ways to create a memorable brand

Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? […]

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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so much access to information, increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users, they are questioning […]

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Influence: Bigger isn’t always better
Marketing, Public Relations, Strategy
July 6, 2017
Influence: Bigger isn’t always better

Influencer marketing has become more common in marketing strategies for both large and small companies. Being able to influence your audience’s purchase behaviour is often dependent on your ability to connect with the right people. Whether paid or not, having a blogger or celebrity with a huge following mention your product increases your visibility greatly. […]

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