brand story

Marketing, Public Relations, Strategy
January 15, 2015
Public Stunts and Events: 7 Things You Need To Know For Planning

By now, we’ve all seen the greatly elaborate stunts from major brands like WestJet and their Spirit of Giving campaign (I tear up every time…), Coca-cola and their countless Share happiness stunts (Always a favourite!), and we can’t forget the prankvertising that has really just gone off the rails with Pepsi and race car drivers […]

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Media Relations: Why the media isn’t interested in your story
Business
December 18, 2014
Media Relations: Why the media isn’t interested in your story

It has happened to everyone at one point or another. You build your list and pitch your story to the media, and then… Nothing. After a lot of time, and in some cases money, you just don’t get the return you are looking for. Before you start playing the blame game, let’s have a look […]

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What’s in a name? Mistakes to avoid when naming your business
Business, Marketing, Public Relations, Strategy
November 6, 2014
What’s in a name? Mistakes to avoid when naming your business

Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. It’s important to take the time to do it right when it comes to choosing your name. Here are a few mistakes to avoid: Mistake […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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How to Tell Your Brand Story
Marketing
August 7, 2014
How to Tell Your Brand Story

Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to building a foundation for your business. In fact, if you’ve done a thorough job of your business plan, a lot of the back […]

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