brand story

Partnering to Save Your Public Image
Business, Public Relations, Strategy
July 14, 2016
Partnering to Save Your Public Image

Something bad happened… Whatever it was – lying about product features, a product recall because of health concerns, an executive or employee said something they shouldn’t have – you need to find a way to deal with it. Public perception can make or break the outcome of the situation. One way to help you reshape […]

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6 Signs You Should Invest in PR
Business, Public Relations, Strategy
June 30, 2016
6 Signs You Should Invest in PR

From shoestring to big budget, every brand needs to invest in public relations (PR). Period. We’re not talking about that one big media hit, we’re talking about a long-term communication strategy that is going to land you the brand recognition that will keep your business going and growing. Having worked with clients on both sides […]

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4 Campaigns That Showcase Great Brand Personality
Marketing, Public Relations
February 4, 2016
4 Campaigns That Showcase Great Brand Personality

We’ve been talking about finding your own brand personality, and sometimes it’s a great idea to look at what other companies are doing. It can give you ideas to get you started. Here are four campaigns that showcased great brand personality. Toys R Us – 30th Anniversary (Canada) Being a grown-up can be hard – […]

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Brand Personality: Is Your Company a Betty or a Veronica?
Business, Strategy
January 21, 2016
Brand Personality: Is Your Company a Betty or a Veronica?

We’ve all been there… Stuck in a room with THAT guy with so much personality it oozes from every pore. If left unchecked, personality can become a weapon of annoyance rather than a demonstration of your true colours. Of course, there is the opposite side of the scales where if you have no personality at […]

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7 Success Factors for Business Growth
Business, Entrepreneurship, Strategy
November 26, 2015
7 Success Factors for Business Growth

Whether you are just starting out with your business or you have been in business for a while but you have hit a plateau, a successful business growth strategy will enable you to take what you are doing to the next level. You want to make sure you grow, but you also want to make […]

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Introducing TUTSWVET: The Answer to ALL of Your Toilet Paper Problems!
Client News, Marketing, Public Relations
November 12, 2015
Introducing TUTSWVET: The Answer to ALL of Your Toilet Paper Problems!

3ME Concepts, an innovation company based on solutions, is tapping into SongBird Marketing Communications to generate some buzz for its current project TUTSWVET. TUTSWVET is a tissue mist that is revolutionizing relationships with toilet paper (AKA TP) across North America. SongBird will handle TUTSWVET’s media and influencer relations in addition to revitalizing their social media […]

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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words

Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your words.” Communication is key to so many aspects of business success, but most importantly, building trust. Let’s take a look at three different types of relationships […]

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Five Brands That Capitalize on Emotion and Sentiment
Business, Marketing
February 12, 2015
Five Brands That Capitalize on Emotion and Sentiment

With Valentine’s Day right around the corner, it got me thinking about brands and how they capitalize on sentiment and emotions like love. For many brands, it’s almost like Valentine’s Day is all year ‘round! The thing to remember as business owners, marketing professionals, sales reps, etc., is that everything you do when it comes […]

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How To Avoid Cookie-Cutter Marketing & PR Strategies
Business, Marketing, Public Relations, Strategy
January 22, 2015
How To Avoid Cookie-Cutter Marketing & PR Strategies

We’ve all been blown away by a marketing/PR campaign at some point or another. Whether it’s an amazing string of ads, a hashtag that went viral, or a story that tugged on heartstrings. In such a crowded marketplace – for all industries – and with the increasing popularity of digital in campaigns, consumers are bombarded […]

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