brand story

7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience

We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Could it be your brand’s fault? It’s likely that your brand just isn’t connecting with your target audience. Now you have to figure out why that connection isn’t happening. Here […]

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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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Media Relations: Controlling the narrative
Marketing, Public Relations
June 15, 2017
Media Relations: Controlling the narrative

When it comes to media and influencer relations, you know you need to relinquish some control of the narrative throughout the process. However, for most brands, controlling the narrative – the brand story that is being told – is too important to overlook. While you need to give up some control of your story when […]

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Everything you need to know about building a marketing strategy
Marketing, Strategy
April 20, 2017
Everything you need to know about building a marketing strategy

OK… Maybe not everything you need to know about building a marketing strategy, but definitely all of the pieces you need to consider when you are putting your strategy together. Regardless of whether you run a big business or a small business, there are certain parts of a marketing strategy that are always going to […]

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5 things you should know about media pitching
Public Relations
April 6, 2017
5 things you should know about media pitching

We’ve discussed creating content for social media and for blogs, which are both fairly promotional in terms of you getting your brand out there. But what about writing content for media pitching? In past, we’ve given you tips on how to write a great pitch, but there are so many little details that people often […]

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5 Important Content Marketing Lessons to Learn for 2017
Marketing, Strategy
December 22, 2016
5 Important Content Marketing Lessons to Learn for 2017

Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It […]

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Liar, Liar, Brand on Fire!
Business, Marketing, Public Relations, Strategy
August 18, 2016
Liar, Liar, Brand on Fire!

We have all heard the talk about how PR is just “spinning” the truth. Here’s the thing. Once you are caught in a lie, your brand will forever be tainted with that lie and it makes it really hard to bounce back with your audience. We live in a connected world and bad news travels […]

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9 Reasons to rebrand
Business, Marketing, Strategy
August 11, 2016
9 Reasons to rebrand

To rebrand or not to rebrand? Your brand should never be something you wake up one day and decide to change on a whim because you hate everything… Rebranding your business (or yourself) should be a carefully thought out process that takes preparation and strategic thinking before you even think about changing any of your public-facing […]

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Partnering to Save Your Public Image
Business, Public Relations, Strategy
July 14, 2016
Partnering to Save Your Public Image

Something bad happened… Whatever it was – lying about product features, a product recall because of health concerns, an executive or employee said something they shouldn’t have – you need to find a way to deal with it. Public perception can make or break the outcome of the situation. One way to help you reshape […]

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