Brand Refresh

7 Steps to brand image transformation
Business, Marketing, Strategy
September 8, 2016
7 Steps to brand image transformation

For various reasons throughout your career or your company’s life cycle, you may decide to transform the way people look at you – to transform your brand image. It could be that you appear too out-of-date, your brand messaging doesn’t align with what you are actually doing, or maybe your audience just doesn’t “get” you. […]

No Comment 0
9 Reasons to rebrand
Business, Marketing, Strategy
August 11, 2016
9 Reasons to rebrand

To rebrand or not to rebrand? Your brand should never be something you wake up one day and decide to change on a whim because you hate everything… Rebranding your business (or yourself) should be a carefully thought out process that takes preparation and strategic thinking before you even think about changing any of your public-facing […]

No Comment 0
6 common misconceptions about branding
Business, Marketing
July 28, 2016
6 common misconceptions about branding

Whether you are starting from scratch, doing a refresh, or an overhaul, branding can mean many different things to many different people. And while we would never say that you have to stuff your definition of branding into a box so it matches everyone else to a T, you may need to re-evaluate your definition […]

1 Comment 0
How To Avoid Cookie-Cutter Marketing & PR Strategies
Business, Marketing, Public Relations, Strategy
January 22, 2015
How To Avoid Cookie-Cutter Marketing & PR Strategies

We’ve all been blown away by a marketing/PR campaign at some point or another. Whether it’s an amazing string of ads, a hashtag that went viral, or a story that tugged on heartstrings. In such a crowded marketplace – for all industries – and with the increasing popularity of digital in campaigns, consumers are bombarded […]

No Comment 0
Leadership: When is it time for a change
Strategy
November 27, 2014
Leadership: When is it time for a change

You have taken the time to build something from the ground up, whether it’s your company or even a specific project that you have spent months on. You have formed every painstaking detail. And it’s just not working. Do you go for the big change? Or do you stick it out? Well, the answer to […]

1 Comment 0
What’s in a name? Mistakes to avoid when naming your business
Business, Marketing, Public Relations, Strategy
November 6, 2014
What’s in a name? Mistakes to avoid when naming your business

Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. It’s important to take the time to do it right when it comes to choosing your name. Here are a few mistakes to avoid: Mistake […]

1 Comment 0
What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy

With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images used as bragging rights among friends like when you tell that story of “that time we hung out with Shemar Moore…” or “I went to a party with […]

No Comment 0
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts
Marketing, Strategy
May 29, 2014
From Boring to Brilliant: 6 Ways to Spice Up Your Marketing & PR Efforts

A good, integrated marketing strategy is essential to organizations at all stages of the brand lifecycle. Leaders create and implement individual campaigns that are designed to showcase the brand, individual products, and key characteristics and messaging for specific audiences. When we put together so many campaigns for the same organization, sometimes it is easy to […]

2 Comments 0
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?

There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This is the time where you need to take a step back and evaluate your goals and where you would […]

No Comment 0