brand personality

7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience

We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Could it be your brand’s fault? It’s likely that your brand just isn’t connecting with your target audience. Now you have to figure out why that connection isn’t happening. Here […]

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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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5 easy steps to your perfect brand voice
Marketing, Strategy
August 3, 2017
5 easy steps to your perfect brand voice

How easy is it for people to recognize your brand if you strip your visual identity away? If you aren’t sure, it might be an interesting exercise to work through with a few of your trusted customers. If you are just getting started, then you get to build a great foundation for your brand voice […]

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4 Campaigns That Showcase Great Brand Personality
Marketing, Public Relations
February 4, 2016
4 Campaigns That Showcase Great Brand Personality

We’ve been talking about finding your own brand personality, and sometimes it’s a great idea to look at what other companies are doing. It can give you ideas to get you started. Here are four campaigns that showcased great brand personality. Toys R Us – 30th Anniversary (Canada) Being a grown-up can be hard – […]

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Brand Personality: Is Your Company a Betty or a Veronica?
Business, Strategy
January 21, 2016
Brand Personality: Is Your Company a Betty or a Veronica?

We’ve all been there… Stuck in a room with THAT guy with so much personality it oozes from every pore. If left unchecked, personality can become a weapon of annoyance rather than a demonstration of your true colours. Of course, there is the opposite side of the scales where if you have no personality at […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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