Brand identity

7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience

We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Could it be your brand’s fault? It’s likely that your brand just isn’t connecting with your target audience. Now you have to figure out why that connection isn’t happening. Here […]

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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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5 Important Content Marketing Lessons to Learn for 2017
Marketing, Strategy
December 22, 2016
5 Important Content Marketing Lessons to Learn for 2017

Content marketing… Have you mastered it yet? Because the way we reach audiences is constantly changing, chances are we can all learn a thing or two about content marketing. At its basic core, content marketing is a strategic approach to marketing where you engage with your audience using content that is relevant and informative. It […]

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How to Win Customers and Influence People
Business, Marketing, Public Relations, Strategy
October 13, 2016
How to Win Customers and Influence People

In the world of marketing and PR we look to influencers in the media and on social channels to help tell our clients’ stories. Influence isn’t something to take lightly. For your opinion to matter so much to a group of individuals that it sparks conversation or affects purchasing behaviour is a powerful thing. How […]

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7 Steps to brand image transformation
Business, Marketing, Strategy
September 8, 2016
7 Steps to brand image transformation

For various reasons throughout your career or your company’s life cycle, you may decide to transform the way people look at you – to transform your brand image. It could be that you appear too out-of-date, your brand messaging doesn’t align with what you are actually doing, or maybe your audience just doesn’t “get” you. […]

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9 Reasons to rebrand
Business, Marketing, Strategy
August 11, 2016
9 Reasons to rebrand

To rebrand or not to rebrand? Your brand should never be something you wake up one day and decide to change on a whim because you hate everything… Rebranding your business (or yourself) should be a carefully thought out process that takes preparation and strategic thinking before you even think about changing any of your public-facing […]

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How to build your brand on social media
Business, Marketing, Strategy
August 4, 2016
How to build your brand on social media

Once you have done the work to create a good foundation for your brand, you are ready to take your story to your target audiences. With over 2.3 billion people actively logging into some form of social media every day, you should definitely consider social media as part of your overall outreach strategy. Where mobile […]

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6 common misconceptions about branding
Business, Marketing
July 28, 2016
6 common misconceptions about branding

Whether you are starting from scratch, doing a refresh, or an overhaul, branding can mean many different things to many different people. And while we would never say that you have to stuff your definition of branding into a box so it matches everyone else to a T, you may need to re-evaluate your definition […]

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4 Campaigns That Showcase Great Brand Personality
Marketing, Public Relations
February 4, 2016
4 Campaigns That Showcase Great Brand Personality

We’ve been talking about finding your own brand personality, and sometimes it’s a great idea to look at what other companies are doing. It can give you ideas to get you started. Here are four campaigns that showcased great brand personality. Toys R Us – 30th Anniversary (Canada) Being a grown-up can be hard – […]

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