Brand equity

Liar, Liar, Brand on Fire!
Business, Marketing, Public Relations, Strategy
August 18, 2016
Liar, Liar, Brand on Fire!

We have all heard the talk about how PR is just “spinning” the truth. Here’s the thing. Once you are caught in a lie, your brand will forever be tainted with that lie and it makes it really hard to bounce back with your audience. We live in a connected world and bad news travels […]

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Brand Integrity: Are You A Brand Of Your Word?
Marketing, Strategy
January 29, 2015
Brand Integrity: Are You A Brand Of Your Word?

Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the marketplace. But what exactly is brand integrity? Integrity can be defined as saying what you believe and acting on it. But what does that mean for you when […]

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Marketing, Public Relations, Strategy
January 15, 2015
Public Stunts and Events: 7 Things You Need To Know For Planning

By now, we’ve all seen the greatly elaborate stunts from major brands like WestJet and their Spirit of Giving campaign (I tear up every time…), Coca-cola and their countless Share happiness stunts (Always a favourite!), and we can’t forget the prankvertising that has really just gone off the rails with Pepsi and race car drivers […]

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What’s in a name? Mistakes to avoid when naming your business
Business, Marketing, Public Relations, Strategy
November 6, 2014
What’s in a name? Mistakes to avoid when naming your business

Your business name is one of the first things your potential customers will notice. It can either leave them wanting more, or it can lead to a lot of nothing. It’s important to take the time to do it right when it comes to choosing your name. Here are a few mistakes to avoid: Mistake […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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What Businesses Can Learn From Celebrities About Brand Strategy
Strategy
September 11, 2014
What Businesses Can Learn From Celebrities About Brand Strategy

With TIFF 2014 underway in Toronto, the city is abuzz with talk about films, parties, and celebrities. One flip through any social media channel will broadcast images used as bragging rights among friends like when you tell that story of “that time we hung out with Shemar Moore…” or “I went to a party with […]

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How To Engage Your Audience Through Inspiration
Marketing, Strategy
August 14, 2014
How To Engage Your Audience Through Inspiration

While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this can be even shorter when considering small business and start-ups. So how do you make it past this fateful lifespan? And more importantly, what are you […]

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How to Tell Your Brand Story
Marketing
August 7, 2014
How to Tell Your Brand Story

Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to building a foundation for your business. In fact, if you’ve done a thorough job of your business plan, a lot of the back […]

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Spotlight on Brand Revitalization: What Can Hollywood Teach Us?
Marketing, Strategy
May 22, 2014
Spotlight on Brand Revitalization: What Can Hollywood Teach Us?

There is a lot of focus placed on start-ups and branding, but what do you do when you have been around for a while and you feel like your business is stuck in a rut? This is the time where you need to take a step back and evaluate your goals and where you would […]

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