brand emotion

4 Campaigns That Showcase Great Brand Personality
Marketing, Public Relations
February 4, 2016
4 Campaigns That Showcase Great Brand Personality

We’ve been talking about finding your own brand personality, and sometimes it’s a great idea to look at what other companies are doing. It can give you ideas to get you started. Here are four campaigns that showcased great brand personality. Toys R Us – 30th Anniversary (Canada) Being a grown-up can be hard – […]

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Brand Personality: Is Your Company a Betty or a Veronica?
Business, Strategy
January 21, 2016
Brand Personality: Is Your Company a Betty or a Veronica?

We’ve all been there… Stuck in a room with THAT guy with so much personality it oozes from every pore. If left unchecked, personality can become a weapon of annoyance rather than a demonstration of your true colours. Of course, there is the opposite side of the scales where if you have no personality at […]

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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words

Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your words.” Communication is key to so many aspects of business success, but most importantly, building trust. Let’s take a look at three different types of relationships […]

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Five Brands That Capitalize on Emotion and Sentiment
Business, Marketing
February 12, 2015
Five Brands That Capitalize on Emotion and Sentiment

With Valentine’s Day right around the corner, it got me thinking about brands and how they capitalize on sentiment and emotions like love. For many brands, it’s almost like Valentine’s Day is all year ‘round! The thing to remember as business owners, marketing professionals, sales reps, etc., is that everything you do when it comes […]

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Brand Integrity: Are You A Brand Of Your Word?
Marketing, Strategy
January 29, 2015
Brand Integrity: Are You A Brand Of Your Word?

Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the marketplace. But what exactly is brand integrity? Integrity can be defined as saying what you believe and acting on it. But what does that mean for you when […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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How to Tell Your Brand Story
Marketing
August 7, 2014
How to Tell Your Brand Story

Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to building a foundation for your business. In fact, if you’ve done a thorough job of your business plan, a lot of the back […]

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