brand consistency

5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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7 ways to create a memorable brand
Business, Marketing, Strategy
August 21, 2019
7 ways to create a memorable brand

Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? […]

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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so much access to information, increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users, they are questioning […]

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The psychology of influence: How to win fans and influence purchases
Business, Marketing, Strategy
July 18, 2019
The psychology of influence: How to win fans and influence purchases

By Felicia Guthrie How is it that brands like Coca-Cola have inspired brand loyalty for decades? You may not know it, but psychology plays an important role in why we choose and love the brands that we do. So, how do they use psychology? And, as a small business, how can you use psychology to […]

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7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience

We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Could it be your brand’s fault? It’s likely that your brand just isn’t connecting with your target audience. Now you have to figure out why that connection isn’t happening. Here […]

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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development

Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture out to build your own brand or you are looking to change things up a bit with a rebrand, consider these five things you need to […]

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Do you need a brand to start a business?
Business, Marketing, Strategy
June 7, 2018
Do you need a brand to start a business?

One of the most common questions entrepreneurs have relates to brand development. What does it mean and how much work do you need to do to develop it? Some business owners feel like they just need to develop a product or a logo and it will all magically fall into place. In a perfect world, […]

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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important

Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through your marketing and brand strategies. But what do you want people to feel? The best place to start is by figuring out what your […]

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How To Build An Engaged Online Community
Business, Marketing, Strategy
December 1, 2016
How To Build An Engaged Online Community

Last week we talked about why it’s important for you to build an online community for your brand. But how do you do it in such a way that your community members will grow and stay engaged over time? It’s one thing to get someone’s attention, but it’s another if you plan to keep it […]

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