brand communication

5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand

By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend circle, or even reviewed positively by an influencer they trust. The reality is, at some point they are going to make a decision whether or not they like the […]

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7 ways to create a memorable brand
Business, Marketing, Strategy
August 21, 2019
7 ways to create a memorable brand

Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how to leave a great brand impression? Are you connecting with your target audience in a way that will help you grow a community of loyal customers? […]

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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?

Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so much access to information, increasingly aggressive dialogue about discrimination and social ideologies, and the mob mentality that comes with empowered social media users, they are questioning […]

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The psychology of influence: How to win fans and influence purchases
Business, Marketing, Strategy
July 18, 2019
The psychology of influence: How to win fans and influence purchases

By Felicia Guthrie How is it that brands like Coca-Cola have inspired brand loyalty for decades? You may not know it, but psychology plays an important role in why we choose and love the brands that we do. So, how do they use psychology? And, as a small business, how can you use psychology to […]

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Why brand colour is so important
Business, Marketing, Strategy
May 24, 2018
Why brand colour is so important

Written by Walkiria Arndt How do you want people to see your brand? One of the best ways to connect with your target audience is to tap into different emotions through your marketing and brand strategies. But what do you want people to feel? The best place to start is by figuring out what your […]

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The evolution of customer engagement
Marketing, Strategy
May 18, 2017
The evolution of customer engagement

Marketing is constantly changing. When you think about it, two of the main components are technology and people. Because of the development of new technologies, the way people interact with each other shifts. That means that brands have to shift their customer engagement strategies accordingly. Customer engagement is a key factor in the success of […]

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