audience

Five Brands That Capitalize on Emotion and Sentiment
Business, Marketing
February 12, 2015
Five Brands That Capitalize on Emotion and Sentiment

With Valentine’s Day right around the corner, it got me thinking about brands and how they capitalize on sentiment and emotions like love. For many brands, it’s almost like Valentine’s Day is all year ‘round! The thing to remember as business owners, marketing professionals, sales reps, etc., is that everything you do when it comes […]

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Brand Loyalty: How do you get it and how do you steal it from the big guys?
Marketing, Strategy
February 5, 2015
Brand Loyalty: How do you get it and how do you steal it from the big guys?

We live in an age where the consumer, your customers, have taken back a bit of the power because they have the ability to do much more research than before. Gone are the days of the door-to-door vacuum salesmen where your purchase meant that you were buying into the product as much as you were […]

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Brand Integrity: Are You A Brand Of Your Word?
Marketing, Strategy
January 29, 2015
Brand Integrity: Are You A Brand Of Your Word?

Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the marketplace. But what exactly is brand integrity? Integrity can be defined as saying what you believe and acting on it. But what does that mean for you when […]

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How To Avoid Cookie-Cutter Marketing & PR Strategies
Business, Marketing, Public Relations, Strategy
January 22, 2015
How To Avoid Cookie-Cutter Marketing & PR Strategies

We’ve all been blown away by a marketing/PR campaign at some point or another. Whether it’s an amazing string of ads, a hashtag that went viral, or a story that tugged on heartstrings. In such a crowded marketplace – for all industries – and with the increasing popularity of digital in campaigns, consumers are bombarded […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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How To Engage Your Audience Through Inspiration
Marketing, Strategy
August 14, 2014
How To Engage Your Audience Through Inspiration

While there are companies that have been around for hundreds of years, Harvard Business Review found that the average lifespan of a company is about 18 years, and this can be even shorter when considering small business and start-ups. So how do you make it past this fateful lifespan? And more importantly, what are you […]

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