audience

Appealing to your audience with benefits, not features
Business, Marketing, Strategy
August 31, 2017
Appealing to your audience with benefits, not features

Features vs. benefits… benefits vs. features… You need them both, but how do you use them properly in your marketing strategy? Have you ever walked into a store and left more confused than ever… and empty-handed? I went to buy a new mattress and had narrowed the choice down based on price range. The sales […]

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What comes first: Sales or marketing?
Business, Marketing, Strategy
May 11, 2017
What comes first: Sales or marketing?

Sales and marketing. Marketing and sales. Chicken. Egg… Which comes first? Are they even separate things? While sales and marketing are often grouped together in one role, particularly in smaller organizations, they are actually very different business functions that require different skill sets. There are a million ways to define marketing, but at its core […]

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7 Steps to brand image transformation
Business, Marketing, Strategy
September 8, 2016
7 Steps to brand image transformation

For various reasons throughout your career or your company’s life cycle, you may decide to transform the way people look at you – to transform your brand image. It could be that you appear too out-of-date, your brand messaging doesn’t align with what you are actually doing, or maybe your audience just doesn’t “get” you. […]

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Marketing to empowered customers
Business, Marketing
September 1, 2016
Marketing to empowered customers

It’s no secret that the way we do business will change over time. In fact, if you’re not changing, you’re likely doing something wrong. However, a shift that has had significant impact on marketing and sales strategies is change in the customers you reach out to. There has been a shift from passive customers who […]

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Are you marketing to your audience’s life milestones?
Marketing, Strategy
August 25, 2016
Are you marketing to your audience’s life milestones?

Back to school, graduation, getting married, becoming an adult, birthdays, buying a house, getting your first job… You get it – there are a lot of milestones we hit in life that are marked with excitement, fear, insecurity, hope, and many other emotions. While certain milestones are hit at specific times in the year (ie. […]

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Millennials: Digital Platforms vs. Traditional Media
Business, Marketing, Strategy
April 28, 2016
Millennials: Digital Platforms vs. Traditional Media

By Michelle Fernandes Let’s face it. Rushing home from work for the six o’clock news or leaving a party early to catch it at 11 pm isn’t always a priority for Millennials. There just isn’t a need to sit in the family room or on a love seat in a tiny condo to watch headlines […]

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Using Social Media For Personalized Customer Service
Business, Strategy
April 14, 2016
Using Social Media For Personalized Customer Service

by Michelle Fernandes Social media is constantly changing, with new channels popping up all the time and old platforms in continuous development. While it can be daunting to try to keep up, brands shouldn’t shy away from using it as a medium to communicate with customers. As social media platforms develop, organizations need to find […]

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It’s Good Business: How to Build a Good Foundation
Business
October 1, 2015
It’s Good Business: How to Build a Good Foundation

Have you ever thought about what your business would look like if you were to start one? Or maybe you are in the process of getting your business going and you aren’t sure if you missed anything. It’s important to have a good foundation built up before you even launch your business. It goes beyond […]

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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words

Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your words.” Communication is key to so many aspects of business success, but most importantly, building trust. Let’s take a look at three different types of relationships […]

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