audience engagement

5 lessons to learn from past popular holiday marketing campaigns
Business, Marketing, Strategy
August 27, 2020
5 lessons to learn from past popular holiday marketing campaigns

By Bukunmi Ogunrosoye The holiday season is approaching, and brands need to be ready. There is no time better than now to start thinking about your holiday marketing campaigns – plus preparing early will set you up for success and decrease the likelihood of a mad rush at the end. So, as you plan an […]

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2020 Holiday marketing checklist
Marketing, Strategy
August 20, 2020
2020 Holiday marketing checklist

By Candace Huntly As you prepare for your 2020 holiday marketing strategy, it’s important to recognize that 2020 has thrown a lot of curve balls our way (understatement of the year). As a business owner – or someone that manages the marketing strategy for a business – you need to have all of those changes […]

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Holiday marketing during a pandemic
Marketing, Strategy
August 13, 2020
Holiday marketing during a pandemic

By Candace Huntly It’s that time of year again… where people look at marketers like we’re insane because we’re planning our holiday marketing strategies while the summer is still blazing hot. The reality is you should be thinking about what’s coming next a few months in advance. And if you plan on doing any holiday […]

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The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing

By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your business. If you’ve never heard of it before, in a nutshell, the 4 Ps of Marketing encompass the main pillars of your marketing strategy: Product, Price, […]

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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them

By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a process that we go through where we ask very pointed questions regarding every aspect of their business. As we go through […]

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5 Things To Consider Before Adding Video To Your Strategy
Marketing, Strategy
June 4, 2020
5 Things To Consider Before Adding Video To Your Strategy

By Ivie Ndep Video is a powerful tool for engaging with your target audience. It is a powerful medium for storytelling and connecting with your audience. In 2019, video content accounted for 80 of all consumer internet traffic. Consumers use video to make decisions on what to buy – and who to buy from. Video […]

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4 of my favourite memes – and what brands can learn from them
Marketing, Strategy
February 20, 2020
4 of my favourite memes – and what brands can learn from them

By Candace Huntly According to Merriam-Webster Dictionary, a meme (pronounced “meem”) is “an idea, behavior, style, or usage that spreads from person to person within a culture.” It can also be defined as “an amusing or interesting item (such as a captioned picture or video) or genre of items that is spread widely online especially […]

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What you can learn about marketing to parents from my favourite campaigns
Marketing, Parents, Strategy
February 7, 2020
What you can learn about marketing to parents from my favourite campaigns

By Candace Huntly In the past few years, there has been a huge shift in how brands market to parents. It’s not surprising considering how much parenting has changed in general. Marketing campaigns used to focus on this unattainable picture of the perfect parent, whether it was a mom immediately postpartum – in full “woke […]

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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships

By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start for some business owners who almost want to wipe the slate clean and a means to kick up existing strategies […]

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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media

By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneurs alike to carve out a space online. Social media gives you the opportunity to not only speak with your audience but also to drive awareness and sales. As a […]

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