audience empowerment

Marketing to empowered customers
Business, Marketing
September 1, 2016
Marketing to empowered customers

It’s no secret that the way we do business will change over time. In fact, if you’re not changing, you’re likely doing something wrong. However, a shift that has had significant impact on marketing and sales strategies is change in the customers you reach out to. There has been a shift from passive customers who […]

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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words

Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your words.” Communication is key to so many aspects of business success, but most importantly, building trust. Let’s take a look at three different types of relationships […]

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Brand Integrity: Are You A Brand Of Your Word?
Marketing, Strategy
January 29, 2015
Brand Integrity: Are You A Brand Of Your Word?

Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the marketplace. But what exactly is brand integrity? Integrity can be defined as saying what you believe and acting on it. But what does that mean for you when […]

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Brand Personality: Why It’s Important, How To Use it
Marketing
October 23, 2014
Brand Personality: Why It’s Important, How To Use it

We’ve talked about sharing your brand story and we’ve talked about spicing up your marketing strategy, but we haven’t really discussed the je ne sais quoi that is going to make you memorable as a brand, whether you are a solopreneur or a global business. Let’s take a look at you personally. I am sure […]

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How to Tell Your Brand Story
Marketing
August 7, 2014
How to Tell Your Brand Story

Before you can tell your story to someone else, you need to know exactly what that story is. Your brand story is one of the most important factors when it comes to building a foundation for your business. In fact, if you’ve done a thorough job of your business plan, a lot of the back […]

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