Audience Emotion

3 Digital Marketing Trends for 2019
Marketing
December 19, 2018
3 Digital Marketing Trends for 2019

By Felicia Guthrie With January begins a new year and new trends in marketing. Here are 3 trends that will dominate the digital marketing landscape for the upcoming year. Trend #1: Artificial Intelligence Artificial intelligence (AI) can be beneficial to both brands and consumers. With so much data available, AI enables brands to analyze consumer […]

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How to recover from a bad marketing year
Business, Marketing, Public Relations, Strategy
December 15, 2018
How to recover from a bad marketing year

It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you just had a bad marketing year. While it can be frustrating because a bad marketing year will negatively affect your sales, it doesn’t […]

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7 ways small businesses can use video marketing
Marketing, Strategy
November 23, 2018
7 ways small businesses can use video marketing

We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up in the things you think are going to make video marketing hard – it’s too expensive, it takes too long, no […]

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4 Ways to Make Your Brand Irresistible
Marketing, Strategy
November 9, 2018
4 Ways to Make Your Brand Irresistible

Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and be noticed – you need to become irresistible to your target audience. It will help you catch their attention and then keep it. If you want […]

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What is visual marketing and why does it matter?
Marketing, Strategy
October 26, 2018
What is visual marketing and why does it matter?

If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the image first – it will catch your attention for a few seconds until you decide whether or not to read the written […]

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Neuromarketing: What is it and why should you use it?
Marketing, Strategy
June 14, 2018
Neuromarketing: What is it and why should you use it?

Written by Walkiria Arndt We evaluate multiple possibilities using cognitive and emotional processes when making decisions. We turn to logic, emotions, friends, parents, articles, blogs – anything and anyone that can offer a suggestion. And, finally, after weighing the options, we make a choice. Choices happen in everyday situations like in restaurants, groceries stores, or […]

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The dark side of social media
Marketing, Strategy
January 12, 2017
The dark side of social media

There’s no real conspiracy surrounding social media usage… But there are a number of things that can have catastrophic effects on your brand if you’re not careful how you use social media. We have heard a lot about the dark side of social media in terms of how it is affecting self-esteem, personal interaction, and […]

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Are you marketing to your audience’s life milestones?
Marketing, Strategy
August 25, 2016
Are you marketing to your audience’s life milestones?

Back to school, graduation, getting married, becoming an adult, birthdays, buying a house, getting your first job… You get it – there are a lot of milestones we hit in life that are marked with excitement, fear, insecurity, hope, and many other emotions. While certain milestones are hit at specific times in the year (ie. […]

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Millennials: Digital Platforms vs. Traditional Media
Business, Marketing, Strategy
April 28, 2016
Millennials: Digital Platforms vs. Traditional Media

By Michelle Fernandes Let’s face it. Rushing home from work for the six o’clock news or leaving a party early to catch it at 11 pm isn’t always a priority for Millennials. There just isn’t a need to sit in the family room or on a love seat in a tiny condo to watch headlines […]

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