agency-client

Client Feature: Evan Thompson and Associates
Client News
January 28, 2016
Client Feature: Evan Thompson and Associates

SongBird Marketing works with a number of clients to position them within their marketplace. Whether an entire business, or an individual brand we look at building a great foundation, helping it to grow over time. Evan Thompson, President of Evan Thompson and Associates, has a wealth of knowledge and experience stemming from 30 years in […]

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Marketing: Can you afford not to do it?
Business, Marketing, Strategy
March 19, 2015
Marketing: Can you afford not to do it?

At one point or another, every entrepreneur has looked at their budget and felt that “something’s gotta go.” More often than not, they look at the price tag to get a great marketing campaign off the ground and think one of three things: It’s way too expensive for marketing. I am just going to start […]

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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words

Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your words.” Communication is key to so many aspects of business success, but most importantly, building trust. Let’s take a look at three different types of relationships […]

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How To Avoid Cookie-Cutter Marketing & PR Strategies
Business, Marketing, Public Relations, Strategy
January 22, 2015
How To Avoid Cookie-Cutter Marketing & PR Strategies

We’ve all been blown away by a marketing/PR campaign at some point or another. Whether it’s an amazing string of ads, a hashtag that went viral, or a story that tugged on heartstrings. In such a crowded marketplace – for all industries – and with the increasing popularity of digital in campaigns, consumers are bombarded […]

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Marketing, Strategy
May 8, 2014
Spotlight on Bad Marketing Strategy Advice: Part 1

In a world where DIY is encouraged, and everyone claims they are an expert (do your due diligence before you hire someone!), the internet is a key component of research and knowledge. When considering marketing strategy development, if you rely solely on this information, it is more than likely that you will run into some […]

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Spotlight on Client-Agency relationships: Finding the right fit
Entrepreneurship, Marketing, Public Relations, Strategy
April 3, 2014
Spotlight on Client-Agency relationships: Finding the right fit

Whether you are trying to develop a strategy for your company to get off the ground and you are just getting to know your brand, or you need to develop some great ideas to take your brand to the next level, the one thing you can’t gloss over is the process of finding the right […]

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