Client News
September 11, 2015
SongBird Welcomes Wishes for Olivia and The Princess Ball!
SongBird Welcomes Wishes for Olivia and The Princess Ball!

SongBird is excited to welcome Wishes for Olivia to the family! We will be working with them to generate some buzz about The Princess Ball and we will also be working closely with the team on the sponsorship outreach program.


Olivia Grace White

At SongBird, we believe in magic and making dreams come true, which are two of the foundations Wishes for Olivia was built on. Founder Jennifer White formed the group in March 2013 after the sudden passing of her beautiful daughter Olivia Grace White at the age of 5 and a half. She went to sleep on Christmas Day and never woke up. While we never knew Olivia personally, we can’t help but be inspired by her parents’ wish to carry on her legacy by helping other children realize their dreams. All funds raised by Wishes for Olivia events go to the Make-A-Wish Foundation of Canada.

The Princess Ball is an annual charity gala event for families where kids (and their parents) come dressed as princesses and princes to experience a little bit of a magic. With activities, entertainment, and lunch fit for royalty, the event quite memorable. It is quite possibly one of the cutest events we’ve ever attended. But more importantly, it’s a celebration of a young, beautifully innocent life that was cut short.

What Wishes for Olivia is saying

“It was very important to everyone here at Wishes for Olivia that we worked with a communications company that truly understood how important The Princess Ball is to us. As we approach our third annual event, it is essential that we got the word out to the right audience across the correct mediums in order to raise even more money for Make a Wish Foundation of Canada. We look forward to smashing our fundraising tally this year.”

Jennifer White

If you have any questions about Wishes for Olivia or The Princess Ball, feel free to reach out, or check them out online.

We are working on some big things for the 2016 Princess Ball and will keep you posted as the event takes shape!

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