Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?
This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one [...]
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How to choose the right social media platform for your business
Entrepreneurship, Marketing, Strategy
January 17, 2019
How to choose the right social media platform for your business
By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small[...]
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Happy Holidays!
Business
December 27, 2018
Happy Holidays!
We’re busy working on some amazing things for 2019! Keep coming back to the blog each week for tips and tricks for businesses to level up when it comes to marketing[...]
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3 Digital Marketing Trends for 2019
Marketing
December 19, 2018
3 Digital Marketing Trends for 2019
By Felicia Guthrie With January begins a new year and new trends in marketing. Here are 3 trends that will dominate the digital marketing landscape for the upcoming year.[...]
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How to recover from a bad marketing year
Business, Marketing, Public Relations, Strategy
December 15, 2018
How to recover from a bad marketing year
It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you [...]
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7 ways small businesses can use video marketing
Marketing, Strategy
November 23, 2018
7 ways small businesses can use video marketing
We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up[...]
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4 Ways to Make Your Brand Irresistible
Marketing, Strategy
November 9, 2018
4 Ways to Make Your Brand Irresistible
Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and [...]
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5 things to consider for your holiday marketing
Marketing, Strategy
November 5, 2018
5 things to consider for your holiday marketing
Are you one of those people that sees Christmas decorations on the shelves next to Halloween decorations and takes to social media to angrily post that the holidays are b[...]
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What is visual marketing and why does it matter?
Marketing, Strategy
October 26, 2018
What is visual marketing and why does it matter?
If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the im[...]
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7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience
We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Cou[...]
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