Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
4 Things Your Mom Taught You About Business (And You Didn’t Know It)
Business, Entrepreneurship, Marketing
April 2, 2015
4 Things Your Mom Taught You About Business (And You Didn’t Know It)
Disclaimer: This isn’t a weird and twisted “your mom” joke. If you were looking for that, try here. Although, we don’t in any way condone jokes about moms… They[...]
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Shallow Marketing Should Be One of the 7 Deadly Sins
Marketing
March 26, 2015
Shallow Marketing Should Be One of the 7 Deadly Sins
Have you looked at your latest marketing efforts? Really looked? Was it something you just pulled together out of necessity, but it hasn’t really had a lasting impact b[...]
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Marketing: Can you afford not to do it?
Business, Marketing, Strategy
March 19, 2015
Marketing: Can you afford not to do it?
At one point or another, every entrepreneur has looked at their budget and felt that “something’s gotta go.” More often than not, they look at the price tag to get [...]
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Communication Builds Trust: Use Your Words
Business
March 12, 2015
Communication Builds Trust: Use Your Words
Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your[...]
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Stuck In A Rut: 4 Questions To Fix Entrepreneurship Tunnel-Vision
Business, Entrepreneurship, Strategy
February 26, 2015
Stuck In A Rut: 4 Questions To Fix Entrepreneurship Tunnel-Vision
Being stuck in a rut can be a dangerous place when it comes to being an entrepreneur. It likely means you aren’t tapping into your business’ full potential, which mea[...]
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Ideation: Getting around the buzzword to the ideas
Strategy
February 19, 2015
Ideation: Getting around the buzzword to the ideas
So, you want to come up with the next big thing? Here’s a little secret – well two of them: First, don’t set out to come up with the next big thing; second, don’t[...]
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Five Brands That Capitalize on Emotion and Sentiment
Business, Marketing
February 12, 2015
Five Brands That Capitalize on Emotion and Sentiment
With Valentine’s Day right around the corner, it got me thinking about brands and how they capitalize on sentiment and emotions like love. For many brands, it’s almos[...]
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Brand Loyalty: How do you get it and how do you steal it from the big guys?
Marketing, Strategy
February 5, 2015
Brand Loyalty: How do you get it and how do you steal it from the big guys?
We live in an age where the consumer, your customers, have taken back a bit of the power because they have the ability to do much more research than before. Gone are the [...]
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Brand Integrity: Are You A Brand Of Your Word?
Marketing, Strategy
January 29, 2015
Brand Integrity: Are You A Brand Of Your Word?
Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the[...]
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