Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
April 17, 2014
We have all sat through “brainstorms” where the manager stands at the front with a whiteboard marker in hand and dictates his/her ideas to the rest of the group, who,[...]
April 10, 2014
When people hear the term “personal brand” – a hot buzzword – there are certain misconceptions that are associated that steer people in the wrong direction. Below[...]
April 3, 2014
Whether you are trying to develop a strategy for your company to get off the ground and you are just getting to know your brand, or you need to develop some great ideas t[...]
March 27, 2014
Even if you have been in the business of creating campaigns for a very long time, sometimes you just get it wrong. Entrepreneurs just starting out building their brand re[...]
March 20, 2014
Brand messaging and brand identity are important aspects of business development. When just getting started as an entrepreneur, it is important to know who you are as an [...]
March 13, 2014
Entrepreneurs thrive on creative thinking and collaboration. You may have heard the term “serial entrepreneur” which has so many negative connotations! I think entrep[...]
March 7, 2014
Buzzwords are thrown around a lot in discussions about building a business strategy. As the meaning behind the buzzwords develops, without big company big budgets, how ar[...]
September 10, 2012
Buzzwords are thrown around a lot in discussions about building a business strategy. As the meaning behind the buzzwords develops, without big company big budgets, how ar[...]