Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
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April 2, 2015
Disclaimer: This isn’t a weird and twisted “your mom” joke. If you were looking for that, try here. Although, we don’t in any way condone jokes about moms… They[...]
March 26, 2015
Have you looked at your latest marketing efforts? Really looked? Was it something you just pulled together out of necessity, but it hasn’t really had a lasting impact b[...]
March 19, 2015
At one point or another, every entrepreneur has looked at their budget and felt that “something’s gotta go.” More often than not, they look at the price tag to get [...]
March 12, 2015
Whether you work in customer service, IT, or any other position, it’s important to remember a phrase that we often hear parents say to their small children: “Use your[...]
March 5, 2015
By now, if you haven’t heard the term “content strategy” then you should step out of the shadows and into the light. Loosely defined, content strategy refers to pla[...]
February 26, 2015
Being stuck in a rut can be a dangerous place when it comes to being an entrepreneur. It likely means you aren’t tapping into your business’ full potential, which mea[...]
February 19, 2015
So, you want to come up with the next big thing? Here’s a little secret – well two of them: First, don’t set out to come up with the next big thing; second, don’t[...]
February 12, 2015
With Valentine’s Day right around the corner, it got me thinking about brands and how they capitalize on sentiment and emotions like love. For many brands, it’s almos[...]
February 5, 2015
We live in an age where the consumer, your customers, have taken back a bit of the power because they have the ability to do much more research than before. Gone are the [...]
January 29, 2015
Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the[...]