Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
5 lessons to learn from past popular holiday marketing campaigns
Business, Marketing, Strategy
August 27, 2020
5 lessons to learn from past popular holiday marketing campaigns
By Bukunmi Ogunrosoye The holiday season is approaching, and brands need to be ready. There is no time better than now to start thinking about your holiday marketing camp[...]
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2020 Holiday marketing checklist
Marketing, Strategy
August 20, 2020
2020 Holiday marketing checklist
By Candace Huntly As you prepare for your 2020 holiday marketing strategy, it’s important to recognize that 2020 has thrown a lot of curve balls our way (understatement[...]
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Holiday marketing during a pandemic
Marketing, Strategy
August 13, 2020
Holiday marketing during a pandemic
By Candace Huntly It’s that time of year again… where people look at marketers like we’re insane because we’re planning our holiday marketing strategies while the[...]
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The 4 Ps of Marketing
Marketing, Strategy
August 6, 2020
The 4 Ps of Marketing
By Trevor Shorte If you’re an entrepreneur or you have been to business school, you’ve probably heard about the 4 Ps of marketing and what that means for your busines[...]
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5 ways to reach Gen Z on social media
Marketing, Strategy
July 30, 2020
5 ways to reach Gen Z on social media
By Candace Huntly For a while, everyone was talking about Millennials like we were the only thing worth living for as marketers. Now, with over 2.4 billion individuals ma[...]
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Social media for staffing firms: 6 success factors
Marketing
July 22, 2020
Social media for staffing firms: 6 success factors
By Candace Huntly Social media has become an integral part of marketing, especially as more and more services move online. Staffing firms should look to social media as a[...]
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5 ways to reach Millennials on social media
Marketing, Strategy
July 16, 2020
5 ways to reach Millennials on social media
by Candace Huntly At the start of 2020, over there were over 3.8 billion active social media users in the world. While 90% of Millennials consider themselves active socia[...]
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Social Media: 4 things to focus on other than follower count
Marketing
July 9, 2020
Social Media: 4 things to focus on other than follower count
By Candace Huntly If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are b[...]
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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them
By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a proces[...]
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5 ways to create a successful eCommerce strategy
Business, Strategy
June 25, 2020
5 ways to create a successful eCommerce strategy
By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website[...]
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