Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
5 woman entrepreneurs with genius practical business ideas
Entrepreneurship
March 11, 2021
5 woman entrepreneurs with genius practical business ideas
By Candace Huntly We just celebrated International Women’s Day, but I think it’s important to celebrate the achievements of incredible women every day. So we’re kee[...]
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7 things you can learn about marketing your business from your competitors
Business, Marketing, Strategy
March 4, 2021
7 things you can learn about marketing your business from your competitors
By Trevor Shorte The goal of any marketing strategy is to get the attention of your ideal customer. That person who is interested in you and your business, believes that [...]
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Emotional Marketing: What is it and why you should be using it
Marketing, Strategy
February 25, 2021
Emotional Marketing: What is it and why you should be using it
By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and s[...]
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5 emotional triggers in marketing
Business, Marketing, Strategy
February 18, 2021
5 emotional triggers in marketing
By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology[...]
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4 Types of customer relationships and how they affect your brand
Business, Marketing, Strategy
February 11, 2021
4 Types of customer relationships and how they affect your brand
By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. O[...]
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5 ways to earn trust to fuel your sales
Business, Entrepreneurship, Strategy
February 4, 2021
5 ways to earn trust to fuel your sales
By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are loo[...]
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How to add to your marketing strategy without overworking yourself
Business, Entrepreneurship, Marketing, Strategy
January 28, 2021
How to add to your marketing strategy without overworking yourself
By Candace Huntly It’s no secret that I strongly suggest that solo entrepreneurs and businesses with small marketing teams should start small and grow their strategy as[...]
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How to grow your business on TikTok
Marketing, Strategy
January 21, 2021
How to grow your business on TikTok
By Felicia Guthrie TikTok is hugely popular right now. In fact there are 800 million active users worldwide. Wow, right? But before you run to create your TikTok account,[...]
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6 Ways to adapt to changing customer needs in 2021
Business, Marketing, Strategy
January 14, 2021
6 Ways to adapt to changing customer needs in 2021
By Candace Huntly Last year will forever be known as a year for adapting. Adapting in your personal life. Adapting in your professional life. Adapting your business strat[...]
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4 Ways to Fund Your Business
Business, Entrepreneurship, Strategy
January 7, 2021
4 Ways to Fund Your Business
By Trevor Shorte No matter what kind of business you have there is one universal truth that you will have to accept.  Everything that you need to do to create a viable b[...]
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