Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 Reasons to Start a Business in the Summer
Business, Entrepreneurship, Strategy
July 8, 2021
3 Reasons to Start a Business in the Summer
By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboar[...]
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4 reasons to stop forcing creative marketing and start focusing on your customers
Marketing, Strategy
June 24, 2021
4 reasons to stop forcing creative marketing and start focusing on your customers
By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social[...]
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3 social media challenges and how to overcome them
Marketing, Strategy
June 17, 2021
3 social media challenges and how to overcome them
By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, yo[...]
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6 ways to come up with unique marketing ideas
Marketing
June 10, 2021
6 ways to come up with unique marketing ideas
By Candace Huntly From the beginning, humans have been using persuasion to try to sell their wares. Marketing has been a “thing” for a long time. The big question is [...]
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How Startup Communities Can Breathe Life Into Your Business Idea
Uncategorized
June 3, 2021
How Startup Communities Can Breathe Life Into Your Business Idea
By Trevor Shorte There’s an old African proverb that says “It takes a village to raise a child” which means that a child is better off when the entire community pla[...]
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Marketing at every stage of the business life cycle
Business, Marketing, Strategy
May 27, 2021
Marketing at every stage of the business life cycle
By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growin[...]
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Social media metrics: Vanity metrics vs growth metrics
Marketing, Strategy
May 20, 2021
Social media metrics: Vanity metrics vs growth metrics
By Felicia Guthrie Are you tracking your social media metrics? Whether you’re tracking social media metrics already or you haven’t started yet, it’s important to no[...]
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Marketing tactics: Short-term vs. long-term
Marketing, Strategy
May 13, 2021
Marketing tactics: Short-term vs. long-term
By Candace Huntly Marketing is marketing… right? Well, if we’re going to talk about it, then the answer needs to be a bit more nuanced. For example, within your busin[...]
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6 steps to turn your idea into a business
Business, Entrepreneurship, Strategy
May 6, 2021
6 steps to turn your idea into a business
By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure [...]
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Top 4 things to NOT cut from your marketing budget
Business, Marketing, Strategy
April 29, 2021
Top 4 things to NOT cut from your marketing budget
By Candace Huntly A couple of weeks ago I talked about how you can cut from your marketing budget without losing momentum… While it’s never good to cut out marketing,[...]
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