Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Brand Loyalty: How do you get it and how do you steal it from the big guys?
Marketing, Strategy
February 5, 2015
Brand Loyalty: How do you get it and how do you steal it from the big guys?
We live in an age where the consumer, your customers, have taken back a bit of the power because they have the ability to do much more research than before. Gone are the [...]
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Brand Integrity: Are You A Brand Of Your Word?
Marketing, Strategy
January 29, 2015
Brand Integrity: Are You A Brand Of Your Word?
Any organization needs to be built on a strong brand. Brand integrity is something that most business owners should be concerned with when establishing positioning in the[...]
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How To Avoid Cookie-Cutter Marketing & PR Strategies
Business, Marketing, Public Relations, Strategy
January 22, 2015
How To Avoid Cookie-Cutter Marketing & PR Strategies
We’ve all been blown away by a marketing/PR campaign at some point or another. Whether it’s an amazing string of ads, a hashtag that went viral, or a story that tugge[...]
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Marketing, Public Relations, Strategy
January 15, 2015
Public Stunts and Events: 7 Things You Need To Know For Planning
By now, we’ve all seen the greatly elaborate stunts from major brands like WestJet and their Spirit of Giving campaign (I tear up every time…), Coca-cola and their co[...]
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How to set 2015 business goals
Business, Entrepreneurship, Strategy
December 31, 2014
How to set 2015 business goals
We have all painstakingly set our personal resolutions for each new year that comes along. And sometimes, we keep our promise to ourselves, and sometimes we don’t. Howe[...]
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Media Relations: Why the media isn’t interested in your story
Business
December 18, 2014
Media Relations: Why the media isn’t interested in your story
It has happened to everyone at one point or another. You build your list and pitch your story to the media, and then… Nothing. After a lot of time, and in some cases mo[...]
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The status quo sucks.

George Carlin
How to implement change in your business
Strategy
December 4, 2014
How to implement change in your business
Last week, we discussed how you know it’s time for a change. Now that you know you need to change, here are a few ways to approach it so you don’t go off the deep end[...]
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