Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
It’s Good Business: How to Build a Good Foundation
Business
October 1, 2015
It’s Good Business: How to Build a Good Foundation
Have you ever thought about what your business would look like if you were to start one? Or maybe you are in the process of getting your business going and you aren’t s[...]
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Are You Sleepwalking Through Your Marketing Plan?
Marketing, Strategy
September 24, 2015
Are You Sleepwalking Through Your Marketing Plan?
You’ve likely heard the saying “runs like a well-oiled machine.” This sounds like brilliant music to a business owner’s ears because that means that things are ru[...]
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SongBird Welcomes Wishes for Olivia and The Princess Ball!
Client News
September 11, 2015
SongBird Welcomes Wishes for Olivia and The Princess Ball!
SongBird is excited to welcome Wishes for Olivia to the family! We will be working with them to generate some buzz about The Princess Ball and we will also be working clo[...]
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Are There Too Many Cooks in Your Marketing Kitchen?
Business, Marketing
September 3, 2015
Are There Too Many Cooks in Your Marketing Kitchen?
Having too many people involved in any aspect of your business can cause all sorts of issues. Similarly, Harvard Business Review’s book Running Meetings talks about onl[...]
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The status quo sucks!

George Carlin
Why you Shouldn’t Trust Your Instincts in Business
Business, Entrepreneurship
May 14, 2015
Why you Shouldn’t Trust Your Instincts in Business
We have all heard someone say at one point or another that you should “just go with your gut” or “trust your instinct.” Wouldn’t it be wonderful if we could all[...]
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PR For Authors: Generating Buzz About Your Book
Public Relations
May 7, 2015
PR For Authors: Generating Buzz About Your Book
On June 6, I will be leading a “PR for Authors” workshop at the upcoming Author Summit 2015, hosted by Publisher Production Solutions with co-organizer Canadian Small[...]
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Darth Vader’s Guide to Business
Marketing
April 30, 2015
Darth Vader’s Guide to Business
In honour of the upcoming May the 4th celebrations, we thought we would get into the mind of one of the most infamous villains to cross our paths – Darth Vader. For tho[...]
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How To Speak Marketing
Marketing
April 23, 2015
How To Speak Marketing
We’ve all been in THOSE meetings where you have either brought in a third party consultant to help out with growing the business through marketing – and they just don[...]
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Creativity is piercing the mundane to find the marvelous.

Bill Moyers