Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
The dark world of fake social media popularity
Marketing, Public Relations
January 17, 2020
The dark world of fake social media popularity
By Candace Huntly Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Have you ever looked at the Instagram profi[...]
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All About TikTok: What’s this viral platform and how can you use it?
Marketing, Strategy
January 9, 2020
All About TikTok: What’s this viral platform and how can you use it?
By Ivie Ndep What’s the hullabaloo about TikTok anyway? TikTok is currently one of the most interesting, fun, creative, and popular social media apps out there today. T[...]
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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns
By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, C[...]
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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter
By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons[...]
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My Favourite Marketing Campaigns from 2019
Marketing
December 10, 2019
My Favourite Marketing Campaigns from 2019
By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. [...]
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My favourite marketing campaigns from 2019
Business, Marketing, Strategy
December 5, 2019
My favourite marketing campaigns from 2019
By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell &#[...]
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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships
By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start[...]
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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media
By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneu[...]
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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand
By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend c[...]
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5 reasons why people are drawn to Instagram
Marketing, Strategy
November 7, 2019
5 reasons why people are drawn to Instagram
By Felicia Guthrie Instagram is one of the most popular social media platforms, in fact, Sprout Social reported that it is the third most popular platform with 1 billion [...]
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