Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Social media metrics: Vanity metrics vs growth metrics
Marketing, Strategy
May 20, 2021
Social media metrics: Vanity metrics vs growth metrics
By Felicia Guthrie Are you tracking your social media metrics? Whether you’re tracking social media metrics already or you haven’t started yet, it’s important to no[...]
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Marketing tactics: Short-term vs. long-term
Marketing, Strategy
May 13, 2021
Marketing tactics: Short-term vs. long-term
By Candace Huntly Marketing is marketing… right? Well, if we’re going to talk about it, then the answer needs to be a bit more nuanced. For example, within your busin[...]
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6 steps to turn your idea into a business
Business, Entrepreneurship, Strategy
May 6, 2021
6 steps to turn your idea into a business
By Trevor Shorte I was recently asked about what advice I would give to someone who wanted to start a business. For me, the answer would start like this: “Are you sure [...]
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Top 4 things to NOT cut from your marketing budget
Business, Marketing, Strategy
April 29, 2021
Top 4 things to NOT cut from your marketing budget
By Candace Huntly A couple of weeks ago I talked about how you can cut from your marketing budget without losing momentum… While it’s never good to cut out marketing,[...]
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Influencer Marketing on a budget
Marketing, Public Relations, Strategy
April 22, 2021
Influencer Marketing on a budget
By Felicia Guthrie Do you think your limited marketing budget is preventing you from working with influencers that can boost your brand awareness and engagement? Think ag[...]
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8 ways to cut down your marketing budget
Marketing, Strategy
April 15, 2021
8 ways to cut down your marketing budget
By Candace Huntly It’s no secret that the marketing budget is the first thing to get cut when revenues go down. It’s ironic that marketing is the one thing that will [...]
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Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups
By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you[...]
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Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups
By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing tha[...]
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5 reasons we need community over competition in entrepreneurship
Business, Entrepreneurship, Strategy
March 25, 2021
5 reasons we need community over competition in entrepreneurship
By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-endi[...]
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6 tips to stand out from your competitors
Business, Marketing, Strategy
March 18, 2021
6 tips to stand out from your competitors
By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” a[...]
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