Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
February 28, 2019
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty,[...]
February 14, 2019
By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability t[...]
February 7, 2019
There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a[...]
January 31, 2019
By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also ex[...]
January 24, 2019
This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one [...]
January 17, 2019
By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small[...]
December 27, 2018
We’re busy working on some amazing things for 2019! Keep coming back to the blog each week for tips and tricks for businesses to level up when it comes to marketing[...]
December 19, 2018
By Felicia Guthrie With January begins a new year and new trends in marketing. Here are 3 trends that will dominate the digital marketing landscape for the upcoming year.[...]
December 15, 2018
It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you [...]
November 23, 2018
We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up[...]