Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?
By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. In[...]
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7 tips to make the most of Twitter for business
Marketing, Strategy
June 27, 2019
7 tips to make the most of Twitter for business
We have already talked about WHY you should be on Twitter for business… But, beyond just signing up for an account, how can you make sure that you don’t waste your ti[...]
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Fresh Perspective: What I’ve Learned About Marketing As A New Grad
Business, Marketing
June 20, 2019
Fresh Perspective: What I’ve Learned About Marketing As A New Grad
By Felicia Guthrie Life after graduation can be a mixture of emotions. You can be filled with excitement, anxiety, and a whole range of emotions in between. Navigating th[...]
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5 reasons you should be on Twitter for Business
Business, Marketing, Strategy
June 13, 2019
5 reasons you should be on Twitter for Business
Twitter often gets a bad rap. There is a whole group of people out there who think it’s irrelevant… but keep in mind that not every social media platform will work fo[...]
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Client Love: Featuring The Princess Ball
Client News
June 6, 2019
Client Love: Featuring The Princess Ball
The Princess Ball is a celebration of a young, beautiful life that was cut short and the legacy that she has left behind. On April 14th, 500 guests attended the sold out [...]
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Instagram Secrets: How to create a consistent and beautiful Instagram business profile
Marketing, Public Relations, Strategy
May 30, 2019
Instagram Secrets: How to create a consistent and beautiful Instagram business profile
Are you on Instagram for business? Is it working for you? If you are on it but it’s not working, you have to ask yourself a couple of questions. First, is it the right [...]
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Debunking 4 popular social media myths
Business, Marketing, Public Relations, Strategy
May 23, 2019
Debunking 4 popular social media myths
By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media plat[...]
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7 things you’re doing wrong on social media and how to change
Marketing, Strategy
May 2, 2019
7 things you’re doing wrong on social media and how to change
By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media use[...]
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10 Marketing tactics that aren’t worth the money…
Business, Marketing, Strategy
April 25, 2019
10 Marketing tactics that aren’t worth the money…
A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people[...]
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Instagram Secrets: Setting up your small business brand on Instagram
Marketing, Strategy
February 28, 2019
Instagram Secrets: Setting up your small business brand on Instagram
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty,[...]
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