Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories
By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In th[...]
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6 ways to market to parents on Instagram
Marketing, Parents
April 23, 2020
6 ways to market to parents on Instagram
By Candace Huntly It’s no secret that Instagram is a great way to market a product to parents. But that doesn’t mean that it will be easy. Marketing to parents on Ins[...]
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How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well
By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to[...]
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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy
By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you a[...]
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How to design your Instagram feed
Marketing
April 2, 2020
How to design your Instagram feed
By Ivie Ndep According to Forbes you only have 7 seconds to make a first impression. It is very important that your Instagram feed (the main pictures on your Instagram pr[...]
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Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home
By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplishe[...]
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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic
By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to y[...]
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Strategies for marketing to parents when they are busy – and vacationing – this summer
Marketing, Parents, Strategy
March 12, 2020
Strategies for marketing to parents when they are busy – and vacationing – this summer
By Candace Huntly March break is around the corner and that means that summer is a quick hop, skip, and a jump away. Kids are out of school, parents work reduced hours (a[...]
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The Importance of Building a Community on Social Media
Marketing, Strategy
March 5, 2020
The Importance of Building a Community on Social Media
By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyo[...]
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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time
By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, [...]
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