Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
December 19, 2018
By Felicia Guthrie With January begins a new year and new trends in marketing. Here are 3 trends that will dominate the digital marketing landscape for the upcoming year.[...]
December 15, 2018
It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you [...]
November 23, 2018
We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up[...]
November 9, 2018
Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and [...]
November 5, 2018
Are you one of those people that sees Christmas decorations on the shelves next to Halloween decorations and takes to social media to angrily post that the holidays are b[...]
October 26, 2018
If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the im[...]
September 20, 2018
We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Cou[...]
August 9, 2018
Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture [...]
August 2, 2018
Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain thi[...]
July 26, 2018
Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just [...]