Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
8 ways to reach a younger audience
Business, Marketing, Strategy
August 29, 2019
8 ways to reach a younger audience
By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning po[...]
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7 ways to create a memorable brand
Business, Marketing, Strategy
August 21, 2019
7 ways to create a memorable brand
Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how [...]
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What you can learn from the top brands on social media
Business, Marketing, Strategy
August 15, 2019
What you can learn from the top brands on social media
By Felicia Guthrie Creating a winning social media strategy doesn’t always come naturally and it can take some time to streamline and perfect it. Aside from looking at [...]
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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?
Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so m[...]
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Exploring the world of CGI Influencers
Business, Marketing, Public Relations, Strategy
August 1, 2019
Exploring the world of CGI Influencers
By Felicia Guthrie We’ve written and shared countless articles about influencer marketing, from the basics, to the do’s and don’ts, and everything in between bu[...]
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Influencer Marketing vs Traditional Marketing… Which is better?
Marketing, Public Relations, Strategy
July 25, 2019
Influencer Marketing vs Traditional Marketing… Which is better?
The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved. Defining terms Before I can ful[...]
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The psychology of influence: How to win fans and influence purchases
Business, Marketing, Strategy
July 18, 2019
The psychology of influence: How to win fans and influence purchases
By Felicia Guthrie How is it that brands like Coca-Cola have inspired brand loyalty for decades? You may not know it, but psychology plays an important role in why we cho[...]
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4 reasons why you should be doing influencer marketing
Marketing, Public Relations, Strategy
July 11, 2019
4 reasons why you should be doing influencer marketing
You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The questio[...]
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Who are micro-influencers and why are they effective?
Marketing, Public Relations, Strategy
July 4, 2019
Who are micro-influencers and why are they effective?
By Felicia Guthrie We’ve given you the 411 on influencer marketing in the past, but here’s a refresher before we dig deeper into the world of influencer marketing. In[...]
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7 tips to make the most of Twitter for business
Marketing, Strategy
June 27, 2019
7 tips to make the most of Twitter for business
We have already talked about WHY you should be on Twitter for business… But, beyond just signing up for an account, how can you make sure that you don’t waste your ti[...]
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