Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
5 ways to reach Millennials on social media
Marketing, Strategy
July 16, 2020
5 ways to reach Millennials on social media
by Candace Huntly At the start of 2020, over there were over 3.8 billion active social media users in the world. While 90% of Millennials consider themselves active socia[...]
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Social Media: 4 things to focus on other than follower count
Marketing
July 9, 2020
Social Media: 4 things to focus on other than follower count
By Candace Huntly If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are b[...]
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Common marketing mistakes that businesses make and how to avoid them
Marketing, Strategy
July 2, 2020
Common marketing mistakes that businesses make and how to avoid them
By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a proces[...]
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5 ways to create a successful eCommerce strategy
Business, Strategy
June 25, 2020
5 ways to create a successful eCommerce strategy
By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website[...]
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4 eCommerce trends on social media
Marketing, Public Relations
June 18, 2020
4 eCommerce trends on social media
By Ivie Ndep As social distancing continues, people are spending even more time on their phones than before. According to Later, screen time has increased by 18%. Online [...]
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Setting up your path to purchase for eCommerce
Business, Strategy
June 11, 2020
Setting up your path to purchase for eCommerce
By Candace Huntly Even though things are starting to open up again, it might be a while before people feel 100% comfortable shopping around in a store. If you have a stor[...]
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5 Things To Consider Before Adding Video To Your Strategy
Marketing, Strategy
June 4, 2020
5 Things To Consider Before Adding Video To Your Strategy
By Ivie Ndep Video is a powerful tool for engaging with your target audience. It is a powerful medium for storytelling and connecting with your audience. In 2019, video c[...]
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4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content
By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is[...]
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Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms
By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It i[...]
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How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling
By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alon[...]
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