Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 Digital Marketing Trends for 2019
Marketing
December 19, 2018
3 Digital Marketing Trends for 2019
By Felicia Guthrie With January begins a new year and new trends in marketing. Here are 3 trends that will dominate the digital marketing landscape for the upcoming year.[...]
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How to recover from a bad marketing year
Business, Marketing, Public Relations, Strategy
December 15, 2018
How to recover from a bad marketing year
It happens to the best of brands. You may have hit a slump. You may have switched things up and your audience just didn’t take to the changes. Whatever the reason, you [...]
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7 ways small businesses can use video marketing
Marketing, Strategy
November 23, 2018
7 ways small businesses can use video marketing
We’re guilty of it. While we use video marketing for our client strategies, we don’t use it as much as we should for our own business. It can be easy to get caught up[...]
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4 Ways to Make Your Brand Irresistible
Marketing, Strategy
November 9, 2018
4 Ways to Make Your Brand Irresistible
Having your own business means that every day requires determination and creativity to keep it working and growing. You need a way to stand out from your competitors and [...]
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5 things to consider for your holiday marketing
Marketing, Strategy
November 5, 2018
5 things to consider for your holiday marketing
Are you one of those people that sees Christmas decorations on the shelves next to Halloween decorations and takes to social media to angrily post that the holidays are b[...]
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What is visual marketing and why does it matter?
Marketing, Strategy
October 26, 2018
What is visual marketing and why does it matter?
If you were to open a blog post it is very likely that you would come across the following structure: Image at the top and text below while scrolling down. You see the im[...]
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7 Reasons why your brand just isn’t connecting with your target audience
Business, Marketing, Strategy
September 20, 2018
7 Reasons why your brand just isn’t connecting with your target audience
We’ve discussed branding mistakes before… Sometimes you are making them without even realizing it. But what if you really feel like your business isn’t growing? Cou[...]
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5 things you need to know about brand development
Business, Marketing, Strategy
August 9, 2018
5 things you need to know about brand development
Brand development is one of those things that most people don’t do enough work on. We’ve talked about branding before and why it’s so important, but as you venture [...]
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Social Media FAQ
Marketing
August 2, 2018
Social Media FAQ
Social media can be complicated and time consuming if you take the wrong approach. While there is not one-size-fits-all strategy for every business, there are certain thi[...]
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8 ways social media has changed PR
Marketing, Public Relations, Strategy
July 26, 2018
8 ways social media has changed PR
Public Relations (PR) often has a wall of confusion surrounding it… The biggest question that comes up most often is what it means. Often, people think that PR is just [...]
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