Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 Questions Every Entrepreneur Should Ask Before Launching a Business
Business, Entrepreneurship, Strategy
November 5, 2020
3 Questions Every Entrepreneur Should Ask Before Launching a Business
By Trevor Shorte If you ask 10 different Business and Marketing experts what are the key questions that an entrepreneur must ask themselves before launching a business, y[...]
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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next
By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it[...]
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7 ways small businesses can get noticed
Business, Entrepreneurship, Strategy
October 22, 2020
7 ways small businesses can get noticed
By Candace Huntly It can sometimes be frustrating for small businesses to be passed over because a customer wants to purchase from a bigger brand. While it might seem lik[...]
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3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing
By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be[...]
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10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency
By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There[...]
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These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
Marketing, Strategy
October 1, 2020
These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
By Trevor Shorte When you talk about persuasion, most people think along the lines of someone using some kind of Jedi Mind trick to get you to buy into whatever they are [...]
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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic
By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and [...]
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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block
By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over wri[...]
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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business
Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be [...]
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5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing
By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. Th[...]
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