Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home
By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplishe[...]
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6 tips to help you run your business during a pandemic
Business, Entrepreneurship, Marketing, Strategy
March 19, 2020
6 tips to help you run your business during a pandemic
By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to y[...]
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Strategies for marketing to parents when they are busy – and vacationing – this summer
Marketing, Parents, Strategy
March 12, 2020
Strategies for marketing to parents when they are busy – and vacationing – this summer
By Candace Huntly March break is around the corner and that means that summer is a quick hop, skip, and a jump away. Kids are out of school, parents work reduced hours (a[...]
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The Importance of Building a Community on Social Media
Marketing, Strategy
March 5, 2020
The Importance of Building a Community on Social Media
By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyo[...]
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My favourite marketing campaigns of all time
Marketing, Strategy
February 27, 2020
My favourite marketing campaigns of all time
By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, [...]
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4 of my favourite memes – and what brands can learn from them
Marketing, Strategy
February 20, 2020
4 of my favourite memes – and what brands can learn from them
By Candace Huntly According to Merriam-Webster Dictionary, a meme (pronounced “meem”) is “an idea, behavior, style, or usage that spreads from person to person with[...]
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My Favorite Apps for Creating Social Media Content
Marketing, Strategy
February 13, 2020
My Favorite Apps for Creating Social Media Content
By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social[...]
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What you can learn about marketing to parents from my favourite campaigns
Marketing, Parents, Strategy
February 7, 2020
What you can learn about marketing to parents from my favourite campaigns
By Candace Huntly In the past few years, there has been a huge shift in how brands market to parents. It’s not surprising considering how much parenting has changed in [...]
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5 Ways to find trending topics on social media
Marketing, Public Relations, Strategy
January 30, 2020
5 Ways to find trending topics on social media
By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between.[...]
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5 Brands that are using TikTok creatively
Marketing, Strategy
January 23, 2020
5 Brands that are using TikTok creatively
By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok [...]
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