Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
4 of my favourite memes – and what brands can learn from them
Marketing, Strategy
February 20, 2020
4 of my favourite memes – and what brands can learn from them
By Candace Huntly According to Merriam-Webster Dictionary, a meme (pronounced “meem”) is “an idea, behavior, style, or usage that spreads from person to person with[...]
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My Favorite Apps for Creating Social Media Content
Marketing, Strategy
February 13, 2020
My Favorite Apps for Creating Social Media Content
By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social[...]
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What you can learn about marketing to parents from my favourite campaigns
Marketing, Parents, Strategy
February 7, 2020
What you can learn about marketing to parents from my favourite campaigns
By Candace Huntly In the past few years, there has been a huge shift in how brands market to parents. It’s not surprising considering how much parenting has changed in [...]
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5 Ways to find trending topics on social media
Marketing, Public Relations, Strategy
January 30, 2020
5 Ways to find trending topics on social media
By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between.[...]
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5 Brands that are using TikTok creatively
Marketing, Strategy
January 23, 2020
5 Brands that are using TikTok creatively
By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok [...]
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The dark world of fake social media popularity
Marketing, Public Relations
January 17, 2020
The dark world of fake social media popularity
By Candace Huntly Have you ever posted to Instagram only to check every 5 or 10 minutes to see if anyone has liked your photo? Have you ever looked at the Instagram profi[...]
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All About TikTok: What’s this viral platform and how can you use it?
Marketing, Strategy
January 9, 2020
All About TikTok: What’s this viral platform and how can you use it?
By Ivie Ndep What’s the hullabaloo about TikTok anyway? TikTok is currently one of the most interesting, fun, creative, and popular social media apps out there today. T[...]
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Happy Holidays: 10 of the best holiday brand campaigns
Marketing, Public Relations, Strategy
December 26, 2019
Happy Holidays: 10 of the best holiday brand campaigns
By Ivie Ndep Holiday marketing campaigns have indeed become part of the culture during the festive season. I am a Christmas fanatic and I look forward to all the songs, C[...]
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6 ways to have the best break from business this winter
Business, Entrepreneurship
December 19, 2019
6 ways to have the best break from business this winter
By Felicia Guthrie With the holidays right around the corner, it’s important as a business owner or entrepreneur to take a break. This can be difficult for many reasons[...]
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My Favourite Marketing Campaigns from 2019
Marketing
December 10, 2019
My Favourite Marketing Campaigns from 2019
By Ivie Ndep Great marketing campaigns can help to generate ideas for your organization’s marketing efforts. The right marketing campaign can make or break a business. [...]
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