Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
May 23, 2019
By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media plat[...]
May 2, 2019
By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media use[...]
April 25, 2019
A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people[...]
February 28, 2019
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty,[...]
February 14, 2019
By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability t[...]
February 7, 2019
There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a[...]
January 31, 2019
By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also ex[...]
January 24, 2019
This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one [...]
January 17, 2019
By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small[...]
December 27, 2018
We’re busy working on some amazing things for 2019! Keep coming back to the blog each week for tips and tricks for businesses to level up when it comes to marketing[...]