Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
March 26, 2020
By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplishe[...]
March 19, 2020
By Candace Huntly During a pandemic, there is always so much change and you have to be able to adapt quicker than usual. It is common to feel uncertain when it comes to y[...]
March 12, 2020
By Candace Huntly March break is around the corner and that means that summer is a quick hop, skip, and a jump away. Kids are out of school, parents work reduced hours (a[...]
March 5, 2020
By Ivie Ndep There’s a lot of noise on social media these days and to stand out you must connect, engage, and build a community. Marketing on social media has gone beyo[...]
February 27, 2020
By Felicia Guthrie A great marketing campaign doesn’t just encourage consumers to buy what you’re selling. It can speak to generations of consumers, inspire loyalty, [...]
February 20, 2020
By Candace Huntly According to Merriam-Webster Dictionary, a meme (pronounced “meem”) is “an idea, behavior, style, or usage that spreads from person to person with[...]
February 13, 2020
By Ivie Ndep Small businesses are constantly looking for faster and more cost-efficient ways to create new content. What are some of the best social media apps and social[...]
February 7, 2020
By Candace Huntly In the past few years, there has been a huge shift in how brands market to parents. It’s not surprising considering how much parenting has changed in [...]
January 30, 2020
By Felicia Guthrie Trending topics are topics that are popular at a specific time and even in a specific area. Topics can trend locally, globally, or anything in between.[...]
January 23, 2020
By Ivie Ndep TikTok is the hottest new platform that marketers are trying to figure out. As a business, you may be wondering how to use TikTok for your Marketing. TikTok [...]