Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Part 2: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 8, 2021
Part 2: 10 Low Budget Marketing Tips for Startups
By Trevor Shorte Last week we went through the first 5 low budget marketing tips for startups and here are 5 more. It is important for entrepreneurs to recognize that you[...]
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Part 1: 10 Low Budget Marketing Tips for Startups
Entrepreneurship, Marketing, Strategy
April 1, 2021
Part 1: 10 Low Budget Marketing Tips for Startups
By Trevor Shorte If you’ve been in business for any amount of time, you already know that marketing is an important factor in the success of your venture. One thing tha[...]
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5 reasons we need community over competition in entrepreneurship
Business, Entrepreneurship, Strategy
March 25, 2021
5 reasons we need community over competition in entrepreneurship
By Candace Huntly It’s no secret that choosing to be an entrepreneur is both rewarding and stressful. As entrepreneurs we are faced with what can feel like a never-endi[...]
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6 tips to stand out from your competitors
Business, Marketing, Strategy
March 18, 2021
6 tips to stand out from your competitors
By Felicia Guthrie Looking for ways to stand out among your competitors – big and small? As a small business owner, it can be tough to compete with the “big guys” a[...]
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5 woman entrepreneurs with genius practical business ideas
Entrepreneurship
March 11, 2021
5 woman entrepreneurs with genius practical business ideas
By Candace Huntly We just celebrated International Women’s Day, but I think it’s important to celebrate the achievements of incredible women every day. So we’re kee[...]
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7 things you can learn about marketing your business from your competitors
Business, Marketing, Strategy
March 4, 2021
7 things you can learn about marketing your business from your competitors
By Trevor Shorte The goal of any marketing strategy is to get the attention of your ideal customer. That person who is interested in you and your business, believes that [...]
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Emotional Marketing: What is it and why you should be using it
Marketing, Strategy
February 25, 2021
Emotional Marketing: What is it and why you should be using it
By Candace Huntly Gone are the days when your product or service was likely one of few in the industry and all you had to do with flash it in front of your customer and s[...]
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5 emotional triggers in marketing
Business, Marketing, Strategy
February 18, 2021
5 emotional triggers in marketing
By Felicia Guthrie There are many ways that your favourite brands and businesses appeal and connect to you through marketing and one of the key ways is through psychology[...]
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4 Types of customer relationships and how they affect your brand
Business, Marketing, Strategy
February 11, 2021
4 Types of customer relationships and how they affect your brand
By Candace Huntly Valentine’s Day… Galentine’s Day… Singles Appreciation Day… Whatever you want to call it, February thrusts relationships into the spotlight. O[...]
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5 ways to earn trust to fuel your sales
Business, Entrepreneurship, Strategy
February 4, 2021
5 ways to earn trust to fuel your sales
By Trevor Shorte “If people like you, they’ll listen to you, but if they trust you, they’ll do business with you.” — Zig Ziglar For most of us, when you are loo[...]
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