Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
5 Challenges Every Entrepreneur Will Face and How to Solve Them
Business, Entrepreneurship, Strategy
November 26, 2020
5 Challenges Every Entrepreneur Will Face and How to Solve Them
By Felicia Guthrie Taking the leap into entrepreneurship can be both exciting and intimidating, and whether you’ve taken the plunge already or you’re just thinking of[...]
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Rules of Successful Entrepreneurship
Business, Entrepreneurship, Strategy
November 19, 2020
Rules of Successful Entrepreneurship
By Candace Huntly Rule #1: There are no rules Take what you have heard about entrepreneurship and set it aside. Your experience will be different from those around you. T[...]
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5 Ways to Spot Entrepreneurial Burnout (and what to do next)
Business, Entrepreneurship, Strategy
November 12, 2020
5 Ways to Spot Entrepreneurial Burnout (and what to do next)
By Candace Huntly Entrepreneurial burnout is a very real issue. It doesn’t happen overnight. It is usually a slow burn brought on by prolonged stress where your behavio[...]
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3 Questions Every Entrepreneur Should Ask Before Launching a Business
Business, Entrepreneurship, Strategy
November 5, 2020
3 Questions Every Entrepreneur Should Ask Before Launching a Business
By Trevor Shorte If you ask 10 different Business and Marketing experts what are the key questions that an entrepreneur must ask themselves before launching a business, y[...]
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Getting frustrated with growing your brand online? Here’s what you should do next
Business, Entrepreneurship, Marketing, Strategy
October 29, 2020
Getting frustrated with growing your brand online? Here’s what you should do next
By Felicia Guthrie As a small business owner, growing your brand online can feel like it takes a lot of resources. It can be time consuming, cost money, and of course, it[...]
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7 ways small businesses can get noticed
Business, Entrepreneurship, Strategy
October 22, 2020
7 ways small businesses can get noticed
By Candace Huntly It can sometimes be frustrating for small businesses to be passed over because a customer wants to purchase from a bigger brand. While it might seem lik[...]
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3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing
By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be[...]
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10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency
By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There[...]
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These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
Marketing, Strategy
October 1, 2020
These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
By Trevor Shorte When you talk about persuasion, most people think along the lines of someone using some kind of Jedi Mind trick to get you to buy into whatever they are [...]
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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic
By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and [...]
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