Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Debunking 4 popular social media myths
Business, Marketing, Public Relations, Strategy
May 23, 2019
Debunking 4 popular social media myths
By Felicia Guthrie In 2019, there are 3.48 billion users on social media. Chances are, if you’re reading this, you’re probably registered on several social media plat[...]
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7 things you’re doing wrong on social media and how to change
Marketing, Strategy
May 2, 2019
7 things you’re doing wrong on social media and how to change
By Felicia Guthrie There’s no denying that social media is a powerful marketing tool. In fact, Smart Insights reports that there are almost 3.5 billion social media use[...]
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10 Marketing tactics that aren’t worth the money…
Business, Marketing, Strategy
April 25, 2019
10 Marketing tactics that aren’t worth the money…
A great marketing strategy is one of the most important investments you will make for your business. You won’t have customers or a growing loyal community unless people[...]
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Instagram Secrets: Setting up your small business brand on Instagram
Marketing, Strategy
February 28, 2019
Instagram Secrets: Setting up your small business brand on Instagram
If used correctly, Instagram can be a powerful tool for small business owners wanting to attract new consumers. It can also help you to build brand awareness and loyalty,[...]
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How to inspire brand love and loyalty
Business, Marketing, Public Relations, Strategy
February 14, 2019
How to inspire brand love and loyalty
By Felicia Guthrie It’s February 14th, Valentine’s Day, a day filled with love, but how can small businesses inspire brand love and loyalty? A brand’s ability t[...]
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Instagram secrets: 8 ways to get more Instagram followers
Business, Marketing, Strategy
February 7, 2019
Instagram secrets: 8 ways to get more Instagram followers
There is no silver bullet to Instagram fame and getting more Instagram followers. And Instagram fame definitely doesn’t just mean getting more followers. You can have a[...]
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How Brands are Breaking from Traditional Super Bowl Ads
Marketing, Public Relations, Strategy
January 31, 2019
How Brands are Breaking from Traditional Super Bowl Ads
By Felicia Guthrie Sunday, February 3rd, marks Super Bowl LIII, and while we can expect the typical star-studded commercials from major brands like Pepsi, we’re also ex[...]
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Marketing, PR, or Sales: Which comes first?
Business, Marketing, Public Relations, Strategy
January 24, 2019
Marketing, PR, or Sales: Which comes first?
This question came up recently in a Twitter chat we took part in. It sparked an “interesting” discussion with most participants on one side of the discussion and one [...]
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How to choose the right social media platform for your business
Entrepreneurship, Marketing, Strategy
January 17, 2019
How to choose the right social media platform for your business
By Felicia Guthrie In the past, we’ve covered many facets of social media, from where to start, the do’s and the don’ts, and many places in between. For a small[...]
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Happy Holidays!
Business
December 27, 2018
Happy Holidays!
We’re busy working on some amazing things for 2019! Keep coming back to the blog each week for tips and tricks for businesses to level up when it comes to marketing[...]
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