Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 Female Thought Leaders you don’t know enough about
Business, Entrepreneurship, Strategy
October 10, 2019
3 Female Thought Leaders you don’t know enough about
By Felicia Guthrie We recently shared a blog highlighting the differences between influencers and thought leaders, to catch you up to speed, a thought leader is someone w[...]
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What’s the difference between an influencer and a thought leader?
Marketing, Public Relations, Strategy
October 3, 2019
What’s the difference between an influencer and a thought leader?
Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strateg[...]
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Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019
By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be [...]
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Our favourite PR Fails so far in 2019
Business, Marketing, Public Relations, Strategy
September 19, 2019
Our favourite PR Fails so far in 2019
No one is perfect – and that includes the people behind some of your favourite brands. Mistakes will be made. However, there are some PR fails that could easily be avoi[...]
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Biggest Ad Blunders of 2019 (so far) and How to Avoid Them
Business, Marketing, Public Relations, Strategy
September 12, 2019
Biggest Ad Blunders of 2019 (so far) and How to Avoid Them
By Felicia Guthrie Creating an ad campaign as a small business can be tricky as you may not have anyone with marketing or advertising experience. Heck, even the big guys [...]
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4 ways you might be getting too personal with your business social media
Business, Entrepreneurship, Marketing, Strategy
September 5, 2019
4 ways you might be getting too personal with your business social media
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’r[...]
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8 ways to reach a younger audience
Business, Marketing, Strategy
August 29, 2019
8 ways to reach a younger audience
By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning po[...]
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7 ways to create a memorable brand
Business, Marketing, Strategy
August 21, 2019
7 ways to create a memorable brand
Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how [...]
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What you can learn from the top brands on social media
Business, Marketing, Strategy
August 15, 2019
What you can learn from the top brands on social media
By Felicia Guthrie Creating a winning social media strategy doesn’t always come naturally and it can take some time to streamline and perfect it. Aside from looking at [...]
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Does brand reputation matter in 2019?
Business, Marketing, Public Relations
August 8, 2019
Does brand reputation matter in 2019?
Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so m[...]
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