Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
July 9, 2020
By Candace Huntly If you have 10,000 followers, but no one is buying from you, then who cares if you have 10,000 followers? If you have 100 followers and 100 people are b[...]
July 2, 2020
By Trevor Shorte When we engage with a new client, we meet with them to go over their business and discuss the areas that we are going to help them with. We have a proces[...]
June 25, 2020
By Candace Huntly Selling online, especially during times where retail stores are forced to close, is an important strategy for businesses of any size. While your website[...]
June 18, 2020
By Ivie Ndep As social distancing continues, people are spending even more time on their phones than before. According to Later, screen time has increased by 18%. Online [...]
June 11, 2020
By Candace Huntly Even though things are starting to open up again, it might be a while before people feel 100% comfortable shopping around in a store. If you have a stor[...]
June 4, 2020
By Ivie Ndep Video is a powerful tool for engaging with your target audience. It is a powerful medium for storytelling and connecting with your audience. In 2019, video c[...]
May 28, 2020
By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is[...]
May 21, 2020
By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It i[...]
May 14, 2020
By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alon[...]
May 7, 2020
By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be aski[...]