Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
What is Social Selling?
Business, Marketing, Strategy
August 5, 2021
What is Social Selling?
By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them ma[...]
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4 reasons not to give up on your digital marketing just yet
Marketing, Strategy
July 29, 2021
4 reasons not to give up on your digital marketing just yet
By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital market[...]
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Fun online summer marketing ideas
Marketing, Strategy
July 22, 2021
Fun online summer marketing ideas
By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a[...]
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Summer Marketing: Pandemic Edition
Marketing, Strategy
July 15, 2021
Summer Marketing: Pandemic Edition
By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business [...]
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3 Reasons to Start a Business in the Summer
Business, Entrepreneurship, Strategy
July 8, 2021
3 Reasons to Start a Business in the Summer
By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboar[...]
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4 reasons to stop forcing creative marketing and start focusing on your customers
Marketing, Strategy
June 24, 2021
4 reasons to stop forcing creative marketing and start focusing on your customers
By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social[...]
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3 social media challenges and how to overcome them
Marketing, Strategy
June 17, 2021
3 social media challenges and how to overcome them
By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, yo[...]
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6 ways to come up with unique marketing ideas
Marketing
June 10, 2021
6 ways to come up with unique marketing ideas
By Candace Huntly From the beginning, humans have been using persuasion to try to sell their wares. Marketing has been a “thing” for a long time. The big question is [...]
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How Startup Communities Can Breathe Life Into Your Business Idea
Uncategorized
June 3, 2021
How Startup Communities Can Breathe Life Into Your Business Idea
By Trevor Shorte There’s an old African proverb that says “It takes a village to raise a child” which means that a child is better off when the entire community pla[...]
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Marketing at every stage of the business life cycle
Business, Marketing, Strategy
May 27, 2021
Marketing at every stage of the business life cycle
By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growin[...]
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