Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
October 10, 2019
By Felicia Guthrie We recently shared a blog highlighting the differences between influencers and thought leaders, to catch you up to speed, a thought leader is someone w[...]
October 3, 2019
Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strateg[...]
September 27, 2019
By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be [...]
September 19, 2019
No one is perfect – and that includes the people behind some of your favourite brands. Mistakes will be made. However, there are some PR fails that could easily be avoi[...]
September 12, 2019
By Felicia Guthrie Creating an ad campaign as a small business can be tricky as you may not have anyone with marketing or advertising experience. Heck, even the big guys [...]
September 5, 2019
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’r[...]
August 29, 2019
By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning po[...]
August 21, 2019
Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how [...]
August 15, 2019
By Felicia Guthrie Creating a winning social media strategy doesn’t always come naturally and it can take some time to streamline and perfect it. Aside from looking at [...]
August 8, 2019
Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so m[...]