Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
September 12, 2019
By Felicia Guthrie Creating an ad campaign as a small business can be tricky as you may not have anyone with marketing or advertising experience. Heck, even the big guys [...]
September 5, 2019
In an age of “authentic” marketing (UGH), it can be easy to see where brands might accidentally blur the lines between business and personal – especially if you’r[...]
August 29, 2019
By Felicia Guthrie Generation Z, those born between 1996 – 2010, are beginning to enter the workforce. As this younger generation enters the workforce, their earning po[...]
August 21, 2019
Think of some of your most memorable brand experiences… Were they experiential? Was it something the said? Something they did? Now think of your brand. Do you know how [...]
August 15, 2019
By Felicia Guthrie Creating a winning social media strategy doesn’t always come naturally and it can take some time to streamline and perfect it. Aside from looking at [...]
August 8, 2019
Brand reputation will matter in any year as long as businesses rely on customers to be successful (so… always). Consumers are more tapped in than ever before. With so m[...]
August 1, 2019
By Felicia Guthrie We’ve written and shared countless articles about influencer marketing, from the basics, to the do’s and don’ts, and everything in between bu[...]
July 25, 2019
The short answer: Neither Influencer Marketing nor Traditional Marketing is better than the other. The long answer is a bit more involved. Defining terms Before I can ful[...]
July 18, 2019
By Felicia Guthrie How is it that brands like Coca-Cola have inspired brand loyalty for decades? You may not know it, but psychology plays an important role in why we cho[...]
July 11, 2019
You’ve probably heard by now that Influencer Marketing is projected to be a $10 Billion industry by 2020… That’s less than a year away… $10 Billion… The questio[...]