Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 things you need to know about small business influencer marketing
Entrepreneurship, Marketing, Strategy
October 21, 2021
3 things you need to know about small business influencer marketing
Are you a small business owner who’s been wanting to work with influencers? Not sure what that means for your small business or even where to start? Eight out of 10 con[...]
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Can a small business survive without social media?
Entrepreneurship, Marketing, Strategy
October 14, 2021
Can a small business survive without social media?
By Candace Huntly Can your small business survive without social media? I would answer a verrry tentative maybe. While there are pros and cons to getting active on social[...]
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Customer Service vs Customer Experience – Which is Better?
Business, Entrepreneurship, Strategy
October 7, 2021
Customer Service vs Customer Experience – Which is Better?
By Trevor Shorte It’s the start of Small Business Month (officially it’s supposed to be for one week but unofficially, it lasts the entire month!) so we wanted to tac[...]
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10 fun holiday marketing ideas: Part 2
Marketing, Strategy
September 30, 2021
10 fun holiday marketing ideas: Part 2
By Candace Huntly You can try to ignore it, but the holiday season is tip toeing up behind you. Pumpkin spice is everywhere, Halloween decorating is getting into full swi[...]
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10 fun holiday marketing ideas: Part 1
Marketing, Strategy
September 23, 2021
10 fun holiday marketing ideas: Part 1
By Candace Huntly This is not a drill… The 2021 holiday season is coming whether you like it or not. I know… It’s still warm outside, but that doesn’t mean you sh[...]
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Holiday PR packages: Dos and Don’ts
Uncategorized
September 16, 2021
Holiday PR packages: Dos and Don’ts
By Felicia Guthrie We’re in the last few days of summer and although Halloween candy and decorations have just began trickling into stores that doesn’t mean it’s to[...]
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5 questions to ask about your holiday marketing strategy
Marketing, Strategy
September 9, 2021
5 questions to ask about your holiday marketing strategy
By Candace Huntly If you read our blog from last week (or you know me at all), you know that we are already talking about holiday marketing! I can’t lie. I love everyth[...]
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3 Consumer Trends to Look Out For This Holiday Season
Business, Marketing, Strategy
September 2, 2021
3 Consumer Trends to Look Out For This Holiday Season
By Trevor Shorte Are you thinking of Black Friday yet? If you’ve been in business for any amount of time, it’s hard to ignore the impact of the Holiday Selling Season[...]
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4 Things your agency won’t tell you about social media
Marketing
August 26, 2021
4 Things your agency won’t tell you about social media
By Candace Huntly Social media isn’t new. It’s been around. It’s evolved. It continues to change… And marketers have to adapt at every step of the way. While some[...]
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4 ways to incorporate social media challenges
Marketing
August 19, 2021
4 ways to incorporate social media challenges
By Felicia Guthrie Is your small business on social media? Do you want to inject some more fun and personality into your social media strategy?  Do you want to utilize s[...]
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