Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
Holiday PR packages: Dos and Don’ts
Uncategorized
September 16, 2021
Holiday PR packages: Dos and Don’ts
By Felicia Guthrie We’re in the last few days of summer and although Halloween candy and decorations have just began trickling into stores that doesn’t mean it’s to[...]
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5 questions to ask about your holiday marketing strategy
Marketing, Strategy
September 9, 2021
5 questions to ask about your holiday marketing strategy
By Candace Huntly If you read our blog from last week (or you know me at all), you know that we are already talking about holiday marketing! I can’t lie. I love everyth[...]
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3 Consumer Trends to Look Out For This Holiday Season
Business, Marketing, Strategy
September 2, 2021
3 Consumer Trends to Look Out For This Holiday Season
By Trevor Shorte Are you thinking of Black Friday yet? If you’ve been in business for any amount of time, it’s hard to ignore the impact of the Holiday Selling Season[...]
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4 Things your agency won’t tell you about social media
Marketing
August 26, 2021
4 Things your agency won’t tell you about social media
By Candace Huntly Social media isn’t new. It’s been around. It’s evolved. It continues to change… And marketers have to adapt at every step of the way. While some[...]
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4 ways to incorporate social media challenges
Marketing
August 19, 2021
4 ways to incorporate social media challenges
By Felicia Guthrie Is your small business on social media? Do you want to inject some more fun and personality into your social media strategy?  Do you want to utilize s[...]
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3 secrets to not letting social media get overwhelming
Marketing
August 12, 2021
3 secrets to not letting social media get overwhelming
By Candace Huntly Social media can get overwhelming for the best of us. From building a strategy to creating content, daily engagement, keeping up with trends, and everyt[...]
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What is Social Selling?
Business, Marketing, Strategy
August 5, 2021
What is Social Selling?
By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them ma[...]
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4 reasons not to give up on your digital marketing just yet
Marketing, Strategy
July 29, 2021
4 reasons not to give up on your digital marketing just yet
By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital market[...]
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Fun online summer marketing ideas
Marketing, Strategy
July 22, 2021
Fun online summer marketing ideas
By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a[...]
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Summer Marketing: Pandemic Edition
Marketing, Strategy
July 15, 2021
Summer Marketing: Pandemic Edition
By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business [...]
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