Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
My favourite marketing campaigns from 2019
Business, Marketing, Strategy
December 5, 2019
My favourite marketing campaigns from 2019
By Felicia Guthrie As 2019 winds down, I’m taking a look at my favourite marketing campaigns over the year. Here are my top four picks and why I loved them! The Bell &#[...]
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5 ways to start 2020 off right with your customer relationships
Business, Entrepreneurship, Strategy
November 28, 2019
5 ways to start 2020 off right with your customer relationships
By Candace Huntly 2020 is right around the corner. The past few years I have done a number of blogs on how to set yourself up right for the new year. It’s a fresh start[...]
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How to drive sales through social media
Business, Marketing, Strategy
November 21, 2019
How to drive sales through social media
By Felicia Guthrie In this ultra-connected age, a digital presence is essential. Social media is an incredible tool for big brands, small business owners, and entrepreneu[...]
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5 steps to get consumers to choose your brand
Business, Entrepreneurship, Strategy
November 14, 2019
5 steps to get consumers to choose your brand
By Candace Huntly & Trevor Shorte Consumers discover brands in many different ways. Sometimes it’s what their parents used, it could be popular among their friend c[...]
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5 reasons why people are drawn to Instagram
Marketing, Strategy
November 7, 2019
5 reasons why people are drawn to Instagram
By Felicia Guthrie Instagram is one of the most popular social media platforms, in fact, Sprout Social reported that it is the third most popular platform with 1 billion [...]
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6 ways to build a winning thought leadership strategy
Business, Public Relations, Strategy
October 31, 2019
6 ways to build a winning thought leadership strategy
By Candace Huntly It’s always nice to be top of mind because someone thinks you’re good at what you do. Whether you offer a service like sleep training for tired pare[...]
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What you can learn about entrepreneurship from The Terminator
Entrepreneurship
October 24, 2019
What you can learn about entrepreneurship from The Terminator
By Felicia Guthrie You can learn a lot from unconventional places. Movies, television, and other popular culture elements can all contain little nuggets of wisdom. Today [...]
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3 Female Thought Leaders you don’t know enough about
Business, Entrepreneurship, Strategy
October 10, 2019
3 Female Thought Leaders you don’t know enough about
By Felicia Guthrie We recently shared a blog highlighting the differences between influencers and thought leaders, to catch you up to speed, a thought leader is someone w[...]
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What’s the difference between an influencer and a thought leader?
Marketing, Public Relations, Strategy
October 3, 2019
What’s the difference between an influencer and a thought leader?
Influencer Marketing and Thought Leadership are really buzzy terms that are thrown around a lot these days. Of course, as consumer behaviour shifts, new marketing strateg[...]
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Books every marketer should read in 2019
Business, Entrepreneurship, Marketing, Strategy
September 27, 2019
Books every marketer should read in 2019
By Felicia Guthrie Whether you’re a small business owner, a student, a marketing professional, or just someone wanting to expand your knowledge, marketing books can be [...]
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