Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
4 ways to get your brand tone right in content
Marketing
May 28, 2020
4 ways to get your brand tone right in content
By Candace Huntly Your brand personality is something that is quintessentially you – but how does the brand tone fit into the picture? The brand tone of your content is[...]
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Content Creation: 5 Ways To Work Smarter Across Platforms
Marketing, Strategy
May 21, 2020
Content Creation: 5 Ways To Work Smarter Across Platforms
By Ivie Ndep Businesses sometimes struggle with content creation because of a lack of sound content strategy – especially when they are active on several channels. It i[...]
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How to overcome your fear of selling
Business, Entrepreneurship, Strategy
May 14, 2020
How to overcome your fear of selling
By Candace Huntly and Trevor Shorte If you have ever felt the dread of picking up a phone or sweaty palms walking into a meeting with a potential client, you are not alon[...]
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7 ways to change up your content strategy during COVID-19
Marketing, Strategy
May 7, 2020
7 ways to change up your content strategy during COVID-19
By Candace Huntly While we’re all inundated with discussions of how the economy is going to reopen and speculation of when that will actually happen, you should be aski[...]
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Beginner’s guide to Instagram Stories
Marketing, Strategy
April 30, 2020
Beginner’s guide to Instagram Stories
By: Ivie Ndep If you have ever thought about using Instagram Stories to boost engagement, whether personally or for your brand or business, now is the perfect time. In th[...]
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6 ways to market to parents on Instagram
Marketing, Parents
April 23, 2020
6 ways to market to parents on Instagram
By Candace Huntly It’s no secret that Instagram is a great way to market a product to parents. But that doesn’t mean that it will be easy. Marketing to parents on Ins[...]
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How to find Instagram hashtags that rank well
Marketing, Public Relations
April 16, 2020
How to find Instagram hashtags that rank well
By Ivie Ndep Are you having difficulty figuring out how to find Instagram hashtags that rank well? Instagram hashtags are used to get more likes, target customers, and to[...]
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8 questions to ask yourself before creating an Instagram strategy
Marketing, Strategy
April 9, 2020
8 questions to ask yourself before creating an Instagram strategy
By Candace Huntly Have you waded in the Instagram waters yet for your business? It doesn’t make sense for every business, but if your audience is on Instagram and you a[...]
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How to design your Instagram feed
Marketing
April 2, 2020
How to design your Instagram feed
By Ivie Ndep According to Forbes you only have 7 seconds to make a first impression. It is very important that your Instagram feed (the main pictures on your Instagram pr[...]
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Best Marketing Podcasts to Listen to while you’re stuck at home
Entrepreneurship, Marketing, Strategy
March 26, 2020
Best Marketing Podcasts to Listen to while you’re stuck at home
By Felicia Guthrie We’re all spending more time at home than ever with the current social distancing measures. While you might have grand plans to get a lot accomplishe[...]
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