Songbird Spotlight
Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
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August 5, 2021
By Trevor Shorte When it comes to selling, social media is changing the landscape. Your potential customers are all savvy users of social media and use it to help them ma[...]
July 29, 2021
By Candace Huntly Now that everything is opening up, business is going to look VERY different than it has in the past year and a half. During the pandemic, digital market[...]
July 22, 2021
By Felicia Guthrie I think most of us can agree we love summer, right? So why not bring some of the summer fun into your summer marketing strategy as well? Plus, it’s a[...]
July 15, 2021
By Candace Huntly We have had a taste of what the post-apocalyptic – I mean post-pandemic economy will look like. It’s time to spread your creative wings as business [...]
July 8, 2021
By Trevor Shorte Is the summer a good time to start a business? That’s a somewhat loaded question. If you are starting a seasonal business, say selling ski and snowboar[...]
June 24, 2021
By Candace Huntly There is so much noise out there. Between ads on TV, radio, billboards, product shots in movies, and paid social, content marketing for blogs and social[...]
June 17, 2021
By Felicia Guthrie As a small business owner, it’s inevitable that you will face challenges. If you’re considering social media as part of your marketing strategy, yo[...]
June 10, 2021
By Candace Huntly From the beginning, humans have been using persuasion to try to sell their wares. Marketing has been a “thing” for a long time. The big question is [...]
June 3, 2021
By Trevor Shorte There’s an old African proverb that says “It takes a village to raise a child” which means that a child is better off when the entire community pla[...]
May 27, 2021
By Candace Huntly Your business – like you as a person – will go through different stages. This is called the business life cycle. You’re going to go through growin[...]