Songbird Spotlight

Looking at brand and small business challenges through a creative lens. Step outside of the box and into the spotlight!
3 things every small business should do before marketing
Business, Entrepreneurship, Marketing, Strategy
October 15, 2020
3 things every small business should do before marketing
By Candace Huntly It can be tempting to “just get started” marketing your product because you “need to make money.” However, chances are, you aren’t going to be[...]
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10 things to ask before hiring a marketing agency
Business, Strategy
October 8, 2020
10 things to ask before hiring a marketing agency
By Candace Huntly The decision to hire a marketing agency vs doing things on your own is a decision that causes a lot of grief for many business owners and experts. There[...]
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These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
Marketing, Strategy
October 1, 2020
These 6 Principles of Persuasion Can Help You Boost Your Marketing Strategy
By Trevor Shorte When you talk about persuasion, most people think along the lines of someone using some kind of Jedi Mind trick to get you to buy into whatever they are [...]
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5 Blogging trends that will remain with us post Pandemic
Marketing, Strategy
September 24, 2020
5 Blogging trends that will remain with us post Pandemic
By Felicia Guthrie COVID-19 has changed our daily lives and many of these changes will stick around long-term, including some of the marketing trends that were front and [...]
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My “Foolproof” blogging method to get over writer’s block
Marketing
September 17, 2020
My “Foolproof” blogging method to get over writer’s block
By Candace Huntly Is writer’s block holding you back from launching a successful business blog? If it is, you definitely aren’t alone. One of the ways to get over wri[...]
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5 ways brands can use blogging for business
Marketing, Strategy
September 10, 2020
5 ways brands can use blogging for business
Candace Huntly Have you made the leap yet to start your blog or is something holding you back? We have talked before about why blogging for business should definitely be [...]
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5 things you can do to kickstart your brand marketing
Business, Marketing, Strategy
September 3, 2020
5 things you can do to kickstart your brand marketing
By Trevor Shorte We are living in unprecedented times right now. There are so many things that are happening all around us and it seems like there’s no end in sight. Th[...]
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5 lessons to learn from past popular holiday marketing campaigns
Business, Marketing, Strategy
August 27, 2020
5 lessons to learn from past popular holiday marketing campaigns
By Bukunmi Ogunrosoye The holiday season is approaching, and brands need to be ready. There is no time better than now to start thinking about your holiday marketing camp[...]
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2020 Holiday marketing checklist
Marketing, Strategy
August 20, 2020
2020 Holiday marketing checklist
By Candace Huntly As you prepare for your 2020 holiday marketing strategy, it’s important to recognize that 2020 has thrown a lot of curve balls our way (understatement[...]
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Holiday marketing during a pandemic
Marketing, Strategy
August 13, 2020
Holiday marketing during a pandemic
By Candace Huntly It’s that time of year again… where people look at marketers like we’re insane because we’re planning our holiday marketing strategies while the[...]
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