STRATEGY RESULTS The new visual branding tested well within Toronto Family Doulas’ customer segment and the website functionality and flow increased for potential customers Interested in more information? Give us a call!After undergoing a complete rebrand in early 2015, Toronto Family Doulas hired SongBird in 2016 to update the branding a year later to elevate the branding to fit a more luxury market. Their visual branding blended in to the appearance of the rest of the market and they had to figure out a way to stand out in the saturated Toronto doula market. SongBird needed to work with Toronto Family Doulas to define the differentiators and to reposition and reframe their strategic approach.