Allison Dore

As an active member of Canada’s comedy scene, Allison Dore hired SongBird to build a website that would allow her to showcase her brand as well as her numerous appearances. She wanted her online presence to match her modern approach to comedy and motivational speaking.

With such a strong point of view as a performer, media personality, and motivational speaker, SongBird had to get incredibly detailed to ensure we were encompassing all of Allison’s unique personality traits. It also had to be a website that Allison could easily maintain on her own.

STRATEGY

• Profile Development: SongBird worked with Allison to develop key messaging and her positioning within the motivational speaking and comedy industry.
• Design and Web Development: After working to develop strong positioning, we designed a wordmark as well as a user-friendly website. We developed a customized wordpress template.
• Marketing Materials: We developed a downloadable speaker kit based on the website content and design that could be used in outreach to secure new opportunities.
• Content Development: It can be hardest to write about yourself, so we developed content for the website that would showcase Allison’s capabilities as a media personality, comedian, motivational speaker, and author.

RESULTS

The website is a striking visual component of Allison’s brand, and serves as a talking point. See images below!

Interested in more information? Give us a call!